Desire: A Tool for Book Promotion

Desires. We all have them. We may desire to lose weight, exercise more, be better at time management, or read the Bible more.

Interestingly, a recent study by Barna revealed that reading the Bible more is a desire of many Americans. In fact, the study found that about six in 10 American adults (61%) of people surveyed reported that they desire to read the Bible more than they currently do.


As a Christian author producing materials that seek to help people live in closer relationship with God, this study reveals that there is a need for what you offer. Of course, we all know that reading a “Christian” book does not equate with reading the Bible.

However, your Christian book can draw your readers to read the Bible. You can help your readers meet this desire. It’s a win-win situation. You can use readers’ desire to read the Bible more to draw them to your books, and then your books can encourage your readers to read the Bible more.

Marketing is about letting your audience know how you can meet a need in their life. If your audience desires to read the Bible more, let them know that your book contains Biblical truth and encouragement from God’s word. You can do this with marketing messages for your book that include phrases like:

  • Learn what the Bible has to say about…
  • 10 Things the Bible says about…
  • Grow in your faith through applying Biblical truth about…

Your book can then help your readers spend more time in God’s word. You can encourage your readers to do this in your book. Here are four ways:

  1. Incorporate scripture into the passages in your book.
  2. Provide scripture references at the end of your chapters for further reading on the topic you discuss.
  3. Provide an “Additional Reading” section in the back of your book listing Bible passages that relate to what your book discussed.
  4. Encourage your readers to sign up for your email newsletter and, in this resource, provide scripture passages on a regular basis for your fans to read.

Interestingly, the Barna study found that most people attribute their growing use of the Bible to a realization that Scriptures are an important part of their faith journey (67% of study participants). So, this means that anytime your book helps people understand that knowing what the Bible says is important in their faith journey, you are helping your readers to grow and act on their desire to read the Bible more.

Related Posts:
Why Reading the Bible Matters
Are You Selling or Connecting?
Connecting with Readers

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Photo courtesy of I’m Priscilla

3 thoughts on “Desire: A Tool for Book Promotion

  1. I was reading this article, thinking that you would be suggesting ways to promote. What are your suggestions? We have books for the particular purpose for which you write in this article. What are the best means of promotion for our non-fiction Christian books. Thank you for your article. ~ Fran


  2. Excellent article and especially timely since I literally just blogged about this! I think more and more we as Christian writers have a mandate to always point our readers towards scripture and finding out/researching themselves in the Bible about what we’re talking about. Too many people out there spend their entire Christian life getting their information from others (some great, some good, some bad) and never ever just spending time in the Word themselves. It’s a tenet that the industry needs to be aware that we can too easily enable and therefore actively fight against.

    Thank you for the insight!!


  3. Fran: There are many, many ways to promote a nonfiction Christian book. If you are interested in learning about promotion in general for a nonfiction Christian book, I suggest you read my book “Your Guide to Marketing Books in the Christian Marketplace” ( as a start. I did put in a couple teasers in this article to use to promote your book and hook potential readers who are interested in scripture. They included the phrases:

    Learn what the Bible has to say about…
    10 Things the Bible says about…
    Grow in your faith through applying Biblical truth about…

    Liked by 1 person

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