Ask yourself the following question:
What am I willing to commit in time and energy each day or week to keep my book alive?
It’s a great question. Dan Poynter, self-publishing guru, said, “Books don’t sell themselves; people sell books.”
How much time and energy are you putting into promoting your book each day or week? Are you putting in as much commitment in time and energy every day or week to promote your book as you did to write your book?
Marketing a book takes time and energy. So many authors give a great effort to promoting when they first publish their book, but then slowly their efforts dwindle to nothing. At that point, they cease selling books.
Do you want to keep your book alive? Then you must commit to doing marketing activities daily or weekly. Not sure what to do? Here are ten ideas:
- Publish a new blog post or podcast at least once a week.
- Share your blog post on Reddit or StumbleUpon.
- Send a newsletter to your email list sharing your new blog post or podcast and reminding them of your book.
- Comment at least once a day on your social media accounts.
- Send a request to a book reviewer or blogger asking them to review your book.
- Join the discussion on online groups (Facebook, LinkedIn, GoodReads) that speak to your target audience or topic. Respond to a thread or start a new thread regularly.
- Write insightful comments on a blog that targets your audience or speak on your topic a couple times each week.
- Write articles and guest blog posts.
- Send a request to be a guest on a podcast that speaks to your topic or audience.
- Send thank you notes to people who share your social media posts, give you a shout out, air your blog post, interview you, or review your books.
Need more ideas? You can find plenty more in my book Your Guide to Marketing Books in the Christian Marketplace and in Christian Small Publishers Association’s (CSPA) monthly newsletter for our member publishers and authors. In fact, one member recently wrote, “This latest newsletter is the best marketing newsletter I have ever read. You provided so many ideas, topics, tips, etc, that it’ll take me two weeks to put all of them into practice.” —Michael
How much time and energy are you willing to commit to keep your book alive? Decide. Then, start doing promotion activities. Remember, any activity that draws people’s attention to your book is marketing.
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Photo courtesy of Carl Cerstrand