The number one reason people buy a book is because they have a connection to the author. This connection can come in a variety of forms:
- They personally know the author.
- They have heard the author speak.
- They have read other books by the author.
- The author is an influencer they listen to, watch, or follow.
- They have a friend or family member who has recommended the author or book.
- A publication or organization they trust recommends the book.
Sometimes people buy books they discover in a bookstore or online because they are looking for a good read or a book on a particular subject to help them with a problem they have. However, the majority of the time, people purchase a book because they have some type of connection to the author.
Are you making connections with readers?
I recently heard a speaker say that there are four reasons people will do business with you. These four reasons are:
- They like you.
- They trust you.
- They find you competent.
- They believe you have integrity.
How are you doing on these measures as an author? Are you likable? Are you providing potential readers with competent, trustworthy information that can improve or enrich their lives in some way? Are you a person of integrity?
According to Dictionary.com, one definition of connect is to associate mentally or emotionally. Do you want to make a connection with readers so that they buy your books? Then associate mentally and emotionally with them.
An easy place to start connecting mentally and emotionally with potential readers is through social media. Join the conversation. Spend more time responding to others and being empathetic to their needs. Develop a connection before you bring their attention to your book and what it can do for them.
Remember, Jesus often asked people “What do you want?” when they came to him. He did not assume that he knew their need. He asked them to tell him. Once they told him, he provided. Follow his example.
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