Have you ever noticed that a target has multiple rings? When playing darts, the thrower receives the most points for hitting the center circle. Each concentric ring from the center outward to the edge of the target awards the dart thrower fewer points.
The goal is to get your dart in the center of the target. Authors should have the same goal when it comes to their target audience. The closer you can get your marketing darts to reach your core audience, the more success you will have with promoting your books.
For example, a national Christian TV show is not going to reach your core audience as strategically as a blog devoted to that audience will.
Let’s say you wrote a book on Christian parenting for single moms. A national radio show on parenting is not going to reach single moms that same way that a blog written by a Christian single mom for other single moms will. The radio show will reach a wide cross section of both fathers and mothers (a circle further out on your target), while a blog written for single moms will attract only your core audience (the center circle on your target).
I believe that blogs (and podcasts) are a great way to reach your core audience and hit the center of your target with your book promotion efforts. In other words, a review of your book or a guest post on a blog or podcast designed for your target audience will reap a better harvest than arrows slung at the outer edges of your target.
Consider these statistics. Only 50% of Christians read Christian books. However, 87% of blog readers are book buyers.
Do you see the logic? With a national television or radio interview, you reach less than 50% of the audience, while exposure on a blog that speaks to your core audience allows you to reach over 80% of the audience.
If you are not reaching out to bloggers to promote your book, I suggest that you add this strategy to your marketing plan. Start by finding bloggers speaking to your core audience (one good directory can be found at Faithful Bloggers). Then offer your book to the blogger in exchange for a review or offer a guest post (if the blog hosts guest posts) providing useful information for the blog’s audience.
With a little research and effort, you can hone your marketing darts to hit the center of your audience target, effectively reach your core audience, and score bigger rewards.
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