What’s Your Spin?

According to King Solomon, “What has been will be again, what has been done will be done again; there is nothing new under the sun.” This includes your storyline or the subject matter in your book.

If there is nothing new under the sun, then the information or story you cover in your book is already available to readers. So, why would they read your book?

Ponder this question for a moment. It’s a good question and one many independently published authors have a hard time answering.

Let me answer it for you—in part.

Readers want to read your book for the spin you put on the subject or storyline. In other words, they will want to read your book for how you solve a problem or tell a story in a way that is unique.

To garner attention in today’s information-rich society, you must tell a unique story. You must handle a topic in a manner different from everyone else.

I recently met an author who is publishing a book on grief. I asked her what made her grief book different then all the others on the market. She stated that her book had to do with grief suffered by suicide survivors (those whose loved ones had committed suicide). I mentioned that there are already plenty of books on this subject and asked how hers is different.

She told me that she is a therapist. In each chapter of her book, she not only deals with a grief issue, she also walks the reader through guided questions she uses in a therapy session. In essence, she said, her book allows people to experience therapy for their grief without having to pay for a therapist.

Now that’s a spin. This approach is unique and a great way for this author to sell her book.

What’s your spin? When you find it, make sure that your voice is consistent and all your marketing content (brand message, website, blog, social media, etc.) reflects your spin. Then you will stand out from the crowd and find readers for your book.

While there is nothing new under the sun, every human being is unique. No other human has the same fingerprint as you. The same can be true for your book. The subject matter will not be new, but you can give it a unique fingerprint.

What’s your spin?

Related Posts:
Generate Buzz: Be Remarkable
Being Heard Above the Noise
Are You Running with This?

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Photo courtesy of Serge Kutuzov.

 

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