“If you are going to play the game, you have to play by the rules.”
This statement is not just true of games. You have to play by the rules to drive a car, to pass a class, to acquire and keep a job, and to purchase a house. The same is true for publishing a book. You need to play by the rules.
In publishing, the rules are referred to as industry standards. There are some basic industry standards that all major publishers follow. These standards allow for an ease of flow for books through the purchasing chain (think distribution, retailers, librarians, and consumers).
Sure, anyone can publish a book and sell it from their own website whether the book conforms to industry standards or not. But, if you are serious about publishing a professional looking book that consumers will purchase and read, that reviewers will review, and that retailers and libraries will stock, your book must play by the rules.
A number of independently published authors are so eager to get their book into print that they don’t take the time to learn to play by the rules. As a result, their books don’t conform to industry standards.
I meet authors who want to acquire media interviews, sell their books to retailers and showcase them at tradeshows, but their books lack ISBN numbers, EAN barcodes, BISAC codes, retail price, etc. One doesn’t go to a wedding dressed in a swimsuit, nor should your book enter the industry in pajamas.
In today’s information age, the information you need to play by the rules in publishing a book is available. One great resource for authors and publishers is publishing associations. Such associations help their members stay up-to-date with industry standards in both publishing and marketing books.
Through providing information and tools such as newsletters, webinars, and other avenues, a publishing association can help you get the resources you need to publish professionally. In addition to information, publishing associations also offer discounts on various products and services that authors and publishers use in producing books.
Christian Small Publishers Association (CSPA) is specifically geared toward providing information and cost-saving benefits to those authors and publishers who produce Christian materials. One great benefit of being a member of CSPA is free title uploads to IngramSpark and Lightning Source—a great cost saving benefit.
If you are producing Christian materials and want to play by the rules and publish professionally, I encourage you to join Christian Small Publishers Association (CSPA). The association is currently offering a fantastic summer special. Just $120 will pay your membership through December 2018. That is 18-months of membership at less than $7 per month. You can join today at http://www.christianpublishers.net/membership/become-a-member/.
Playing by the rules will get you farther then making up your own rules. Conform to industry standards and your book will see greater success.
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Photo courtesy of Markus Spiske.