“The best piece of advice you gave me was to enter my book into book awards.”
Of all the marketing advice this independent author had received from me, he felt that the encouragement to enter his book into book awards was the most valuable. Holding up his book, the author pointed to the new book award logo on the cover. He shared with me how winning the book award opened doors for promotion and sales opportunities.
Winning a book award provides many benefits. Following are four ways authors benefit from a book award. Winning an award:
1. Gives your book a seal of approval.
Your award sticker signals to the world that your book is excellent, that it is a quality book worth readers’ time and money.
2. Helps your book stand out from the crowd.
An award sticker gives your book’s cover bling, making it eye-catching. Additionally, studies show that when buyers are presented two books on the same topic, they will pick the one with an award sticker over the one without.
3. Brings you prestige.
When you win an award, you get to bill themselves as an award-winning author. Having this type of clout opens doors of opportunity.
4. Provides you and your book publicity opportunities.
The media will pay more attention to a pitch from an award-winning author. Winning a book award gives you additional opportunities to tell your audience about your book and persuade them to buy.
There are numerous book award contests available for authors to enter. One award, the Christian Indie Awards, sponsored by Christian Small Publishers Association (CSPA) is open for nominations. This award honors Christian books by small publishers and independent authors.
If you are an independent author or a small publisher, you can nominate your book for the Christian Indie Awards. Nominations are open at www.christianaward.com.
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