If you are a small publisher or an independently published author, you wear many hats. Some of these hats include: writer, editor, proof reader, copywriter, blogger, marketer, publicist, and social media strategist.
With so many hat and tasks, sometimes it is hard to focus on just one. However, studies have shown that people are the most productive when they don’t multitask. Instead, your productivity is maximized when you are able to concentrate on just one task and get in the flow.
If you are having a hard time focusing on one task and find that you are not accomplishing as much as you would like to, consider these five strategies for focusing.
1. Schedule your tasks.
Studies show that chunking tasks in time intervals throughout the day is conducive to focusing on that task and accomplishing more. Schedule chunks of time for various tasks. If you want to write, schedule an hour in your day for writing. If you want to spend time on marketing tasks, schedule that into your day.
2. Turn off distractions.
To focus and get into the flow, turn off distractions. Turn off your cell phone. Turn off the notifications on your computer that pop up when you have a new email. Turn off anything that draws your attention and makes you lose focus. You might even need to put a bark collar on the dog or wear noise-cancelling earphone.
3. Allow yourself breaks.
Don’t overdo. Studies show that are maximum for concentration is an hour. After that, we lose the flow and productivity. So, after 45 minutes to an hour, give yourself a 15-minute break. Check your emails and your messages. Get something to drink. Stretch and walk around. Then come back and work on the next task in your schedule.
4. Use an accountability partner.
Using the buddy system can work wonders for focusing. Simply knowing that you have told someone what you aim to accomplish and knowing that they will ask you if you have done it provides great incentive to focus and accomplish a task. Find another small publisher or writer and get some accountability.
5. Reward yourself.
Set goals for yourself and give yourself a reward when you reach them. For example, if you are writing, set a word count for yourself. If you reach it, then give yourself a reward. Consider a Starbucks’ coffee, a pick me up smoothie, or a nice cup of tea. Giving yourself small rewards that acknowledge your accomplishments provides you additional incentive to focus and accomplish goals.
When you start to feel overwhelmed, start with one thing. Do that one thing using the techniques described here to stay focused. Remember, focused activity leads to more productivity.
Do you have any techniques for staying focused that weren’t mentioned here? Please share them with me and others who read this in the comments.
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Photo courtesy of SplitShire