Social media. Authors tend to love it or hate it.
Social media is a powerful way to connect with your readers. For many readers, getting to know the author of a book they love or relate to is natural. Once they have read the author’s book, they feel they already know that author on some level. Social media allows them to deepen that connection.
As an author, showing your personality on social media is important. This is easier for some authors than others. Authors who enjoy more privacy often find it difficult to let their personality shine in social media, while those that are more social find it easier.
A recent study by Sprout Social found that consumers want to see the following characteristics from the brands (and celebrities) that they follow on social media:
- Honesty (86%)
- Friendly (83%)
- Helpful (78%)
- Funny (72%)
What about you? Are you showing these four characteristics in your social media posts and interactions?
We live in a world where people crave authenticity. People want to know that you are “for real” and not a made-up persona. One of the best ways to demonstrate this to your readers is through showing your failures as well as your successes.
I know an aspiring author who has worked diligently to grow her platform on social media in hopes of getting a traditional publisher to sign a contract with her for her novel. This author understands how to show her personality.
One way she has recently connected with her audience is through chronicling her efforts to go from couch potato to running a 5K race. She has even encouraged her family members to join her in the challenge. This aspiring author regularly posts her ups and downs as she attempts to train herself to run three miles.
What about you? What can you share with your readers on social media to show them your authentic self?
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Photo courtesy of Gratisography.