What Successful Authors Do

If you are an author, one really important question is:

What do successful authors do differently?

This burning question prompted a survey of independent authors by BookBaby, a self-publishing platform for both print and ebooks. BookBaby received 7,789 responses to their recent survey, however, only 4,472 of the respondents were published authors.

Of these 4,472 published respondents, BookBaby found that 38 percent reported that they had made less than $100 on their most recent published book. Another 26 percent reported that they had made between $100 and $500 on their most recent published book. Only 862 (19%) of the respondents reported that they made over $1,000 on their most recent published book.

Based on the answers to the survey, BookBaby dug deep to find out what these 800+ authors are doing differently. The survey found that successful authors generally:

  • Had published five or more titles.
  • Published their titles in both print and ebook format (many also did audiobook format).
  • Paid for professional editing and cover designs for their books.

The survey also looked at what promotional activities these successful authors engaged in. The data showed that, by-and-large, these authors did the following activities to promote their books:

  • Offered the book for pre-sale.
  • Solicited reviews.
  • Held a book launch party.
  • Sent out a press release.
  • Held a Goodreads giveaway.
  • Offered a Kindle giveaway.
  • Took a blog tour.
  • Conducted book signing tours.
  • Created a book trailer for their book.

Interestingly, only 24 percent of these successful authors used a publicist. This means that you don’t have to spend big bucks on hiring a publicist to sell books and make money. This is good news for every independent author and small publisher operating on a shoe-string budget.

Do you want to sell more books? I think that we can learn from other successful authors. If you are not selling as many books as you want, ask yourself: Am I doing all these promotional activities that successful authors are engaging in? If not, then start. These are all actions that any author can take.

It is never too late to start promoting your book. Make a game plan and start working it. The more exposure you get for your book, the more people know about your book, the more sales you will make.

It’s not easy, but the effort is worth it. Promoting a book takes dedication, time, and effort. Decide what you are willing to do and start. You won’t regret it.

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Are You Showing Your Best Face?

Social media. Authors tend to love it or hate it.

Social media is a powerful way to connect with your readers. For many readers, getting to know the author of a book they love or relate to is natural. Once they have read the author’s book, they feel they already know that author on some level. Social media allows them to deepen that connection.

As an author, showing your personality on social media is important. This is easier for some authors than others. Authors who enjoy more privacy often find it difficult to let their personality shine in social media, while those that are more social find it easier.

A recent study by Sprout Social found that consumers want to see the following characteristics from the brands (and celebrities) that they follow on social media:

  • Honesty (86%)
  • Friendly (83%)
  • Helpful (78%)
  • Funny (72%)

What about you? Are you showing these four characteristics in your social media posts and interactions?

We live in a world where people crave authenticity. People want to know that you are “for real” and not a made-up persona. One of the best ways to demonstrate this to your readers is through showing your failures as well as your successes.

I know an aspiring author who has worked diligently to grow her platform on social media in hopes of getting a traditional publisher to sign a contract with her for her novel. This author understands how to show her personality.

One way she has recently connected with her audience is through chronicling her efforts to go from couch potato to running a 5K race. She has even encouraged her family members to join her in the challenge. This aspiring author regularly posts her ups and downs as she attempts to train herself to run three miles.

What about you? What can you share with your readers on social media to show them your authentic self?

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Photo courtesy of Gratisography.

Are You Too Busy?

Americans are busy. We wear our busyness as a badge of honor. One study found that we Americans associate “busyness” with high social status.

So, busyness looks good. But is busyness really good for us?

I recently took a personal prayer retreat. I had been meaning to do this for over a year, but alas, I was too busy. I finally made it a priority, cleared room in my schedule, and went. I am glad I did. It was refreshing and too awesome to put into words. I definitely communed with God.

At the retreat center, I spoke with the directors. Their desire is for people to come to their center and hear from God. They talked about how many people who came to their retreat reported that they never heard from God. We had a wonderful conversation about how we often don’t hear from God because we simply are too busy.

We don’t make room to allow him to grab our attention and speak to us. Because spending time with God is not our priority, we fumble about our lives without his direction and blessing and wonder why things don’t work out.

Sadly, I have seen a similar busyness trend among members of Christian Small Publishers Association (CSPA). I have been told this year by a few members that they are just too busy to read the information that CSPA provides.

The purpose of CSPA’s information is threefold:

  1. To keep our members up-to-date on industry standards.
  2. To provide ideas for marketing Christian books to increase exposure and sales.
  3. To offer services that save our members money.

At Christian Small Publishers Association (CSPA), we understand that our members are busy. That is one reason for joining the organization. You can trust CSPA to provide you the information you need to stay up-to-date on industry standards. On your own, you would have to spend more time reading numerous industry blogs and journals to stay on top of this ever-changing industry.

If you are too busy to stay up-to-date on industry trends and standards, are you really able to produce the best quality books? Are you able to market them effectively?

If you are producing Christian materials, you want your books to reflect God’s glory.
One way to do this is to not be too busy to receive the information you need to stay relevant to produce quality books. After all, we are to work as though working for the Lord, and God wants your best.

Don’t get so busy that you neglect your soul or your calling.

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Which Country Reads the Most?

Did you know that English is one of the world’s most wide-spread languages? There are 1.5 billion people in the world who speak English. It is estimated that 375 million speak English as their first language, while over one billion speak English as a second language.

Out of the total 195 countries in the world, 67 nations have English as the primary language of ‘official status’. Plus there are also 27 countries where English is spoken as a secondary ‘official’ language.

Your English-language book can have worldwide readership, not just in countries where English is the majority language, but also in countries with large expatriate American communities like Ecuador. Both Christians and seekers can benefit from your message in these countries. Knowing where to concentrate your marketing efforts based on reading rates in various countries can help you sell more books.

The infographic below by Global English Editing is a great resource for learning about reading habits around the world. .

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