Is Your Worldview Impacting Your Book Sales?

A worldview is the framework from which we view reality and make sense of life and the world. Sadly, studies reveal that less than 10% of Americans operate from a Biblical worldview. This means that many who call themselves “Christian” don’t follow Biblical principles in their daily lives.

As a Christian author or publisher, do you operate with a Biblical worldview? How you view readers (your customers and potential customers) is tied into your worldview. Ask yourself?

Am I in the business of producing and selling books?
Am I in the business of helping people grow into a deeper relationship with God?

Your worldview makes a huge difference in how you interact with people and conduct yourself.

When people and their needs are the center of your business mindset, you conduct yourself differently. When your worldview toward your business is God-focused and people-centric, you will:

  1. Create quality books that reflect God’s excellence and that you can market with passion.
  2. Develop and sustain warm, respectful relationships with readers and others in your network.
  3. Continue learning so you can share the best information available to help others.
  4. Recommend other authors’ books that will help your readers in ways your books don’t.
  5. Over deliver on your promises to your readers and audience.

When authors and publishers are in the business of helping people grow into a deeper relationship with God that will impact them for all eternity, temporal things are not as important. The number of books you sell, the number of five-star reviews you receive, how large your audience is, all become secondary to your primary purpose of serving God and helping his creation grow to know and love Him deeply.

Have you gotten off track? Has your pursuit of marketing and promoting your book caused you to drift from your original purpose?

I know that I have to check my compass regularly. I have to be reminded that it is not my kingdom, but God’s kingdom, and that he is growing his Kingdom for his glory and using me in the process.

A few of the things that help me stay on track include:

  1. Nourishing my soul and renewing my mind through regular reading of God’s word and praying.
  2. Being part of a Christian community where others hold me accountable and remind me of my place in God’s kingdom.
  3. Failures. They remind me on whom I depend.

I once heard an author say, “God gives you your platform, and God can take it away.” I think this is wise counsel. For in God we live and move and have our being. Apart from Him, we can do no good thing.

Related Posts:
The Influential Power of Books
What’s Your Promise?
Publishing is Not Enough

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Photo courtesy of Porapak Apichodilok.