Market Your Book as a Gift

It may feel early, but it’s not. Christmas items are already beginning to pop up in stores. Christmas is the biggest gift-giving holiday in the United States.

Experts report that 25% of books are purchased as gifts. Children receive many of these books as gifts. Studies show that 43% of the books purchased as gifts are for children ages 12 and under.

 

Christmas will be here in no time. It’s not too early to begin promoting your book as a great gift. Consider running a Christmas special on your book to encourage people to buy it as a gift this year, especially if you have a children’s book.

You can remind your fans and followers that books make great gifts. Following are six reasons books are great to give as a gift.

1. Books Don’t Go Out of Style.
When you buy someone a book, you don’t have to worry about whether it is in fashion or not, whether it is the right size or color, and whether the recipient will actually wear it or not. Because, they won’t be wearing it, they will be reading it.

2. Books are Affordable.
Books usually cost anywhere from $6 to $20. There is a book for every budget, so you don’t need to break the bank to give someone a great gift.

3. Books are Life-Giving.
Books are life-changing. Additionally, studies show that reading a book reduces stress and that those who read regularly live longer than those who don’t read much. If you give a Christian book that encourages the reader into a relationship with God, then you help someone have eternal life.

4. Books are for Everyone.
There is a book for every age, gender, and interest under the sun. As long as a person can read, a book exists that will be of interest to them.

5. Books Last.
Books last and last. You don’t use them up and they don’t wear out. They can be read again and again.

6. A Book is a Gift You Can Open Again and Again.
Every time someone opens that book you give them, they are re-opening your gift.

Sadly, the average amount of time Americans spent reading for personal interest on weekend days and holidays fell by six minutes to just 21 minutes per day over the past decade. So, one additional reason to give books as gifts is to encourage reading.

Promoting books as great gifts and your book as a gift to your friends and fans not only benefits you and your book sales,it also benefits the larger book community. Promoting books as gifts benefits every author and encourages people to read more.

Related Posts:
Create Book Bundles for Gifting
6 Reasons Books Make Great Gifts
Gift Giving of Books in Decline

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