Experts say that most healthy teenagers and adults are unable to sustain attention on one thing for more than about 20 minutes at a time—usually up to about an hour at most. However, overall, our attention spans are getting shorter. Recent research reveals:
1. People generally lose concentration after eight seconds.
The average attention span for a goldfish is nine seconds. A study by Microsoft Corporation found that since the year 2000 the average online attention span has dropped from 12 seconds to eight seconds.
2. The average time spent reading is on the decline.
A study by the U.S Bureau of Labor Statistics found that, on average, Americans read only 19 minutes per day, down from 10 years ago. Young people spend even less time reading. On weekends, Americans between the ages of 25 to 34 read for just eight minutes a day on average. Older Americans read more. Those over 75 spend more than an hour a day reading over weekends and holidays.
3. Most people read only part of a nonfiction book.
In fact, a study by Kobo found that Religion books were the most abandoned of any genre. In North America, only a little over one-third of all religion books are read all the way to completion.
With decreased time spent reading, decreased attention span, and knowing that the majority of readers don’t read a Christian nonfiction book in its entirety, every author should pay attention to this important element for nonfiction books.
Keep it short.
Yep, you read that right. If your book is for the average Christian individual, keep it short. Unless you are marketing a reference book or a scholarly tomb to pastors, scholars, professors, or others in academia, shorter is better.
Many nonfiction authors have good and useful information. However, if a reader is not reading your entire book, some of your information is lost. To help readers glean more from your nonfiction books— in addition to writing compelling prose—make the following adjustments to your books:
- Keep your nonfiction book under 200 pages, but closer to 120 to 150 pages.
- Keep the chapters short. More chapters with fewer pages per chapter is better. People often read in soundbites.
- If you have a long nonfiction book that is over 200 pages and not selling well, either reduce the size or turn it into two books.
- Keep the price down. Since you are selling a shorter book, don’t price it as high as a book that is 200+ pages. Keep the price just a little lower so that readers perceive value for their money.
Our culture is changing and, if we want to be relevant and sell books, our books must accommodate these changes.
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Photo courtesy of Charles Deluvio.