The number of self-published titles continues to grow. Bowker, the company that assigns ISBN numbers recently announced that 786,935 ISBN numbers were assigned to self-published titles in 2016. This is an increase of 59,810 titles, an 8.2% increase over 2015.
According to the 2016 Bowker report, ISBNs assigned for print books rose 11.3% to 638,624 titles, while ISBNs assigned to ebooks fell 3.2% to 148,311. Since Bowker measures the number of self-published books by ISBN, its count does not include ebooks released by authors through Amazon’s KDP program, as Amazon Kindle uses ASIN identifiers rather than ISBNs.
Small publishers—defined as those authors and publishers who purchase their own ISBN numbers (rather than using an ISBN number provided by a publishing platform like CreateSpace) and produce 10 or fewer titles—grew by 7.67%, up 3,863 titles to 54,206 from 2015.
These figures indicate that the self-publishing industry is beginning to stabilize as it is growing to maturity. According to Bowker’s report, self-published titles grew 30% from 2013 to 2014 and 21% from 2014 to 2015. Then this past year, from 2015 to 2016, the growth rate of self-published titles slowed to about 8%.
If you released a book in 2016 or 2017, your book is simply one book in a sea of three-quarters of a million other books released the same year. That is a lot of competition. It is much like being a needle in a haystack.
Marketing a book among millions can seem a daunting task. How can you make your book stand out and get noticed? Fortunately, there are a number of things you can do to help your book get noticed. Here are three.
1. Build a platform.
Building a platform is all about developing an audience of people who trust and listen to what you have to say. You can develop your audience online with a blog, podcast, or video series, or you can develop an audience through speaking engagements. Readers buy books from authors they trust. For more information on building a platform and developing an audience, watch my on-demand seminar Developing an Audience for Your Books.
2. Go Niche.
Niche means a distinct segment of a market. It’s all about narrowing your audience to focus on those most likely to read your book. For example, if you have a book on parenting, instead of targeting all parents, you would refine your target audience. You might refine it to Christian parents and then refine it further to Christian parents of disabled children and then refine it even further to Christian parents of disabled children who need special care. Refining helps you find the best niche audience for your book.
3. Partner with Influencers.
Seek out those who already have influence with your niche audience and partner with them. Influencers can be other authors already writing to your audience. They can be bloggers speaking to these people. They can also be civic leaders, church leaders, educational leaders, or famous personalities. Work with influencers to receive endorsements, reviews, recommendations, and support for your book. Partnering with influencers helps you expand your audience and gives you and your book credibility.
Your book does not need to get lost in the haystack. A little effort on your part can make your book stand out and receive the attention it deserves.
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