Is Your Business Card Impressive?

Business cards are still in fashion. I find it surprising that even in this digital age with everyone carrying a smart phone, business cards are still a marketing essential.

If you are an author, you should have a business card. Your business card should include your author or book website and contact information. Business cards are a great marketing tool. Carry them with you wherever you go. You never know who you will meet or what connection you may make.

Did you know that 72 percent of people judge a person based on the quality of their business card? The infographic below tells you what you need to know to create an impressive business card.

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A Little Yeast…

“Please note that if I review this book, I would have to give it a 2 star based on its poor punctuation and grammar. The story is great and wonderful, but the writing is sub-par.”

“For the story content and the impact it had on me, I would definitely award this book 5 stars. But, I could not give it 5. Sadly, the book is riddled with typos, wrong words, formatting mistakes, misspellings, and other editing issues that kept jerking me out of the story and making me wish the publisher had edited it properly.”

I cringe when I read comments like these from book reviewers. Indie publishing has come a long way in shedding the stigma attached to it. This stigma said that self-published books were sub-par. Poor covers, bad editing, and mediocre content is what people expected from these books.

Fortunately, the stigma attached to self-publishing is fading. However, every time a book reviewer writes a statement like the ones above, indie publishing takes a hit.

I often feel like a broken record because I repeat myself so much about this issue. If you choose to publish a book yourself, professional editing, layout, and cover design is a must. If your book is a Christian book, it not only has an impact on God’s reputation, it also has an impact on the reputation of indie published books.

After all, Paul says in I Corinthians 5:6: Don’t you know that a little yeast leavens the whole batch of dough? Is your yeast good or bad?

I interact with a lot of indie authors. Many are frustrated because they have trouble selling their books. However, I find that often many of the authors that vent this frustration did not take the care or money to have their books properly edited.

Indie publishing is an incredible gift. We live in a time when almost anyone can afford to publish a book. But, just because you can publish a book doesn’t mean you should. Before you decide to publish, be sure that have done your homework so that you know what an industry-standard book looks like and you know the basics involved in promoting and marketing a book to readers.

Part of the mission of Christian Small Publishers Association (CSPA) is to strengthen small publishers and independent authors in the Christian marketplace. One way CSPA does this is by providing tools and information to help you produce quality books.

Members of Christian Small Publishers Association (CSPA) have access to the on-demand seminar “Create a Professional-Looking Book” as well as the “Checklist for Publishing a Professional-Looking Book.”

You can join CSPA for just $90 for the 2018 calendar year and have access to this great information and more. Join today at

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Giving Thanks to God!

Happy Thanksgiving!

I invite you to join me in giving thanks today (and everyday) through the words of the hymn “Give Thanks to God, For Good is He” based on Psalm 136.

Give thanks to God, for good is he:
his love abides forever.
To him all praise and glory be:
his mercy lasts forever.

His wondrous works with praise record:
his love abides forever.
The only God, the sovereign Lord:
his mercy lasts forever.

His wisdom made the heavens to be:
his love abides forever.
He spread the earth upon the sea:
his mercy lasts forever.

Praise him whose sun awakes the day:
his love abides forever.
The moon and stars his might display:
his mercy lasts forever.

He helped us in our deepest woes:
his love abides forever.
He ransomed us from all our foes:
his mercy lasts forever.

Each creature’s need he will supply:
his love abides forever.
Give thanks to God, enthroned on high:
his mercy lasts forever.

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Are You Showing Up?

The Internet is littered with abandoned blogs and social media accounts. Often when authors contact me about issues with promoting and selling their books, one of the first things I do is check them out online. It is no surprise when I discover that often these authors have stopped showing up.

I have often heard it said that 90% of success is just showing up!

One author recently told me, “I knock on doors, and then in spite of my fear of failure or making a fool of myself, I still show up!”

Think about this. Showing up is most of the work. Once you show up, things usually flow.

When we get discouraged, showing up takes a lot of effort. When we fear rejection, showing up takes determination. The more you believe in your book and your message, the easier it is to show up.

Adoniram Judson was the first missionary sent to a foreign country from America. He went to Burma to tell people about Jesus. Success was slow. It took six years of Adoniram showing up regularly before he experienced his first convert to Christianity. Remember Judson’s perseverance when you feel like giving up.

Brené Brown—whose 2010 TED Talk on “The Power of Vulnerability” is one of the most watched talks on—has 10 Rules for Success. The number one rule on that list is “Show up!”

Are you showing up regularly?

  • Are you updating your blog, podcast, or video series at least once a month?
  • Are you posting on your social media sites at least once each day?
  • Are you checking your emails and responding to them daily?
  • Are you participating in a forum or blog conversation reaching your target audience at least weekly?
  • Are you attending events for authors?

Do you want to experience more success in promoting and selling your books? Show up. Be there. When you are not there, you miss opportunities.

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5 Free Tools Every Author Can Use

Limited budgets. Most of us live on them. We have limited dollars to spend on publishing and marketing a book.

The good news is that publishing a book is now very affordable, and promoting a book does not need to cost you a fortune. Here are five free tools to help you be a more successful author without having to spend a dime.

1. Get a Free Website

Every author needs a website. I am still surprised at how many independently published authors don’t have a website. In today’s world, you don’t exist if you don’t have a website. A website is one of your most important marketing tools. If you don’t have a website, you can create one easily and for free at Carrd. Now you don’t have any excuses. Go get a website.

2. Create Free Visuals

Every author needs to engage in marketing—promoting your book. One of the easiest and cheapest ways to do this is on the Internet through your own website and through social media sites (think Facebook, Twitter, Instagram, Pinterest, etc.). To grab people’s attention, you want to create interesting visuals for your website and social media posts. One website that lets you create all sort of visuals for free including blog graphics, social media pictures, infographics, and web banners is Canva.

3. Host a Free eBook Giveaway

Any author with a book on Amazon Kindle can host a free ebook giveaway through Amazon. However, doing so only gets your ebook into the hands of readers. It does not allow you to capture emails of interested readers so that you can continue to communicate with them. Instead, host your ebook giveaway right from your website using Instafreebie.

4. Track Your Business Income and Expenses

When you publish your own book, you can now call yourself a sole-proprietor and begin using this to your advantage come tax time. If you choose this route, you will need to carefully track your business income and expenses. You can do this easily using the free online program provided by Wave.

5. Never Forget a Password

If you are using the Internet to publish and promote a book, then the number of websites where you have to remember a password increases. These include the sites where your book is published, the sites where your book is sold, your own website and social media accounts, as well as the resources listed here. Now you can use this free resource to never lose a password. Generate strong passwords and store your login credentials, securely, and locally at LastPass.

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Photo courtesy of LUM3N on Unsplash.