Limited budgets. Most of us live on them. We have limited dollars to spend on publishing and marketing a book.
The good news is that publishing a book is now very affordable, and promoting a book does not need to cost you a fortune. Here are five free tools to help you be a more successful author without having to spend a dime.
Every author needs a website. I am still surprised at how many independently published authors don’t have a website. In today’s world, you don’t exist if you don’t have a website. A website is one of your most important marketing tools. If you don’t have a website, you can create one easily and for free at Carrd. Now you don’t have any excuses. Go get a website.
Every author needs to engage in marketing—promoting your book. One of the easiest and cheapest ways to do this is on the Internet through your own website and through social media sites (think Facebook, Twitter, Instagram, Pinterest, etc.). To grab people’s attention, you want to create interesting visuals for your website and social media posts. One website that lets you create all sort of visuals for free including blog graphics, social media pictures, infographics, and web banners is Canva.
Any author with a book on Amazon Kindle can host a free ebook giveaway through Amazon. However, doing so only gets your ebook into the hands of readers. It does not allow you to capture emails of interested readers so that you can continue to communicate with them. Instead, host your ebook giveaway right from your website using Instafreebie.
When you publish your own book, you can now call yourself a sole-proprietor and begin using this to your advantage come tax time. If you choose this route, you will need to carefully track your business income and expenses. You can do this easily using the free online program provided by Wave.
If you are using the Internet to publish and promote a book, then the number of websites where you have to remember a password increases. These include the sites where your book is published, the sites where your book is sold, your own website and social media accounts, as well as the resources listed here. Now you can use this free resource to never lose a password. Generate strong passwords and store your login credentials, securely, and locally at LastPass.
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Photo courtesy of LUM3N on Unsplash.