How Readers Discover Books

Do you recommend books to your family and friends? Have your family members or friends recently recommended a book to you?

Studies show that the number one way people discover books is through recommendations from family members and friends (including co-workers). Last year, Penguin Random House conducted a survey to find out more about how people discover books. Below is the Infographic that compiles the findings.

One of the more interesting findings in this study is how many people discovered a book via Goodreads. If you are not yet active on this book networking channel, I recommend that you join and benefit from this powerful tool that connects readers and books.

Related Posts:
Book Discoverability
Is That Information Necessary?
Trends in Book Discovery

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