Writers love words. They often try to convey as much information as possible in words. This is great for a story or book, but not for marketing material.
Marketing material is all about catching someone’s attention. Good marketing or advertising copy draws the viewer in creating interest and intrigue so that the viewer wants to learn more. It doesn’t answer all the questions. It simply whets the appetite.
A book cover is marketing material. Like all advertising or marketing copy, its purpose is to draw a reader in.
One BookCrash reviewer recently said the following about a book she reviewed:
“The cover is attractive as well and I’m one of those who pays attention to such things. This one is nice and clean; not all cluttered up.”
The most attractive designs whether architectural or graphic are generally uncomplicated and streamlined. Your book cover should also be clean and uncluttered.
Take a look at the following two book covers. Which one does your eye gravitate to?
Notice whether it is the simpler or the more complex design. Is it the one with more white space?
The best way to ensure that your book cover is uncluttered is to limit the amount of words you put on the cover and make ample use of white space. White space simply refers to areas of a design that are not filled in with text, images or embellishments.
Proper use of white space focuses the viewer’s eye to the key elements of your design.
Think “less is more” when designing or choosing a design for your next book cover.
Leave empty spaces and ensure that your book’s cover does not look cluttered. Uncluttered book covers are more appealing.
Consider the following four design elements to help keep your book’s cover uncluttered and engaging:
- Use white space to create focus.
- Use spacing between letters in the title.
- Make one aspect of your design prominent so the eye knows where to focus.
- The title and picture should be easily seen from a few feet away and in a thumbnail sketch.
Your book’s cover is your book’s number one marketing tool. Cleverly designed and uncomplicated book covers grab readers’ attention.
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