I recently heard about a woman who loves to write. People who read her manuscript tell her that her book would sell. The writing is phenomenal.
Because this woman does not have a platform and would be a first-time author, others encouraged her to indie publish her book. One indie publisher actually offered to publish it for her.
However, the woman declined. She did not like the idea of having to promote and market her book. She did not want to do all those activities. Instead, she wanted someone to do those for her.
She found a company that told her they would publish and market her book for $10,000. They showed her how to start a Go Fund Me account to have people give her the $10,000.
Here is the irony. It takes promotion and marketing to get people to fund a crowdfunding project. So, whether this woman wanted to admit it or not, she had already begun to promote and market her book—the very thing she was opposed to doing.
If you are like this woman and don’t like the idea of promoting or marketing your book, consider this question:
Do I believe that my book has the power to help someone change their life for eternity?
Marketing a Christian book is a lot like sharing the Gospel. How will people hear and believe unless you tell them?
It’s not “send someone else” but “Here I am, send me.”
You won’t spread the Gospel if you don’t believe it is true and has the power to change people’s lives. The same is true for your book. You have to believe in your book, that it has information that people need to improve their lives to be able to promote it.
Here is another way to look at it:
- Would you send ten emails to turn a person away from bitterness to forgiveness?
- Could you push yourself to do a radio interview if you knew someone listening would seek treatment for their addiction and be restored to God?
- How many restored marriages is a book signing worth?
Here’s the deal. When God is in an activity with you, it’s not your power, your strength, your genius that is driving the results. It’s God.
Marketing your Christian book is not about promoting yourself. It’s about promoting a message that the God of the Universe entrusted you to write down and share. It’s about spreading the Gospel and bringing light to a dark world.
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Photo courtesy of Ben White.