A Book Review Surprise

Five years! After five years of not requesting a book to review from BookCrash, a BookCrash blogger just requested a book to review. The previous book this blogger reviewed for BookCrash was in 2013.

For five years, this reviewer received a weekly email from BookCrash announcing a new book available for review. For 260 weeks she passed up each opportunity. Then, one book caught her attention, and she requested a review copy.

After five years, most people would assume that this blogger was no longer interested in reviewing books. Yet, this was not the case.

I don’t think I can say it enough. A glut of books is available, while a dearth of readers exists. Let me show you in numbers.

In the past six years, the number of books published independently has grown 218%—that’s more than doubled. Meaning that in 2011, 247,210 books were published and in 2016, 768,935 books were published.

Yet, the number of books that people are reading each year has remained steady since 2012. Pew Research has found that 73% of adult Americans say they have read a book in the past year. On average, Americans read 12 books per year (the typical American reads four books in a year, voracious readers skew the average).

So, since 2013, the number of books that this particular BookCrash reviewer could choose to read and review has doubled. Not only has the number of books available doubled, but now, almost every book published is offered free in exchange for a review. This means that this BookCrash reviewer doesn’t just have the choices available via BookCrash, she can also choose Christian books to review from all the following services (and more):

  • NetGalley
  • Book Review Buzz
  • BookPlex
  • Goodreads
  • BookLook Bloggers
  • Tyndale Blog Review Network
  • Moody Blog Review Network
  • Kregel Blog Review Network
  • Bethany House Blog Review Network
  • Litfuse Publicity Blog Review Network

With all these options, bloggers that review books can be extremely finicky about which books they decide to read. Of course, these reviewers are only going to choose those books that pique their interest the most. Hence, it has been five years since a book made available for review through BookCrash caught this particular blogger’s attention enough to request to read it.

I am not trying to discourage you. Really, I’m not. I just want you to have the knowledge you need to understand that promoting and marketing books is tough. It takes hard work and perseverance. Don’t give up. It can take years for a book to pick up steam and get noticed.

Related Posts:
Easy Ways to Get More Book Reviews
Three Book Truths
Thoughts on Book Reviews

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5 thoughts on “A Book Review Surprise

  1. Self-publishing seems to have turned into a “vanity affair” since so many “writers” have appeared on the scene. Honestly, the market is flooded, and companies take advantage with overpriced review and marketing services that never pay off in the long run. I just finished my third title, so I am getting familiar with the process. The saying, “It takes money to make money” does not quite due the process justice- it is more like: It takes a ton of money to make no money. Simply put, self-publishing is not worth it; easier to attempt traditional publishers (though the process is longer). Cold hard fact is this: the average amount of books sold by a self-published author in a LIFETIME is fifteen books….


  2. It sounds like you have run into roadblocks trying to sell your book. I am not sure where you got your average books sold by a self-published author in a Lifetime is only 15 books. If you have a reference for that, I would like to see it. Any author can conduct their own marketing without paying high prices, it just takes a lot of time and effort. And, most traditional publishers now expect authors to do a ton of promotion and marketing.


  3. https://www.google.com/amp/s/chrismcmullen.com/2014/08/29/how-many-books-does-an-indie-author-sell/amp/ This is one link that exposes the cold statistics. I did make an error in my previous comment, it should be the average self-published book sells between 5-15 copies a year (300-500 in a LIFETIME- if it’s lucky). In the book marketing arena, companies post the “exceptions” and not the “rule”. It is misleading. It only takes a moment to scan Publisher’s Weekly, Onlinebookclub.org, or CBM (Christian Book Marketing) and understand that the industry is flooded, and continues to grow with books going nowhere. Let’s talk cost: book cover (avg. 600-1500), professional reviews (300-5,000), marketing (500-5,000), professional editing (200-500). Even if the average book in a lifetime sells 500 copies, the amount made (2,500 at five dollars profit per book) does not cover the amount spent. I’ve been through the review process, got outstanding reviews by reputable companies, but the market is undeniably flooded, leaving readers confused (like a deer caught in the headlights). This leads to writers having to spend even more money to get recognized. It is no longer about “how good your work is” but, “how much money are you willing to spend”.


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