Are You Overlooking This Powerful Marketing Tool?

“I’m not tech savvy. Are there other ways to market a book besides social media?”

This is a question I frequently encounter, mostly from mature authors, but once in a while from younger authors who feel that social media has not been productive for them. My standard answer is always, “Yes, there are many ways to market a book, and no author should put all of their eggs in one basket.”

Social media is just one tool in an author’s marketing toolbox. There are numerous tools in that toolbox. Over reliance on one tool is not good. After all, not all situations need a screwdriver.

One often overlooked marketing tool is using articles to promote your book. Articles are an excellent means of spreading your message and introducing readers to your books. Sadly, many authors are either unaware of the power of articles for promotion or they simply omit this influential tool.

In her book Articles, Articles, Articles, Linda Gilden walks authors and potential authors through everything they need to know to write and publish articles. From information on brainstorming ideas to formatting and writing an article to submitting an article for publication, Linda’s book is a comprehensive guide on writing articles. The book covers writing articles for print magazines, e-zines, and blogs.

This book includes some wise advice from author DiAnn Mills. She says, “When I finish and send in the first draft to the editor, the next thing I do I make a list of all the blogs and articles I can write that would help and assist a reader, but it is also woven in with the theme of my book.” Linda’s chapter on brainstorming ideas for articles expounds on this idea.

Linda reminds authors that you don’t have to limit yourself to just the area of the subject matter in your book. Linda encourages you to think outside the box. Once you have exhausted the specific area of your book’s coverage for articles, go wider. Is your book your own story of overcoming depression? Then you can also interview experts on the subject for articles. You can write a piece on rehab centers for Christians experiencing depression. You might even go niche and write an article on the special issues pastors face when struggling with depression.

The great thing about articles is that most publications allow you an author byline that lets you tell the publication’s readers a little about yourself. You can use your author byline to introduce people to your book. Linda points out in her book that articles can help you build your author platform by introducing you (and your book) to thousands upon thousands of readers.

If you are interested in using articles to promote your books, I suggest that you head on over to your favorite bookstore and purchase a copy of Linda Gilden’s book Articles, Articles, Articles. It gives you all the information you need to use this influential marketing tool to introduce more readers to your books.

Related Posts:
Your Number One Marketing Tool
Sampling: An Effective Marketing Tool
Association: A Powerful Marketing Tool

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Photo courtesy of Hunter Haley.

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