“I don’t know anything about publishing.” The gentleman standing before me started with this sentence. Then he went on to state, “…but I published a book on CreateSpace.” He reached into his brief bag and brought out a book. Next, he asked, “What can Christian Small Publishers Association (CSPA) do for me?”
I explained that one of the things CSPA does is help authors like him learn about publishing. That we have on-demand seminars that teach indie authors how to publish an industry-standard book and we offer a Checklist for Publishing a Professional-Looking Book as a resource for our members.
“What would you suggest I change on my book?” The author asked next. I gently pointed out the following to him.
- His book title needs to be able to be easily read from six to 10 feet away and also in a small thumbnail sketch. I noted that I had difficulty reading his book title two to three feet away due to the fancy font he used and that I definitely could not read it six feet away.
- I suggested that his interior was not laid out to industry standards. His margins ran too close to the edges and his font-size and layout made the book look like it was for a middle-grade reader, not an adult.
The author insisted that he did not want to change the font he chose for his title—that he liked it. He stated that he liked the interior layout because he had envisioned such a layout for a larger landscape book (however, this book was a traditional smaller portrait paperback). He kept insisting that he liked what he had done.
I suggested that if he had just published the book for himself and his family, that liking what he had chosen was perfectly acceptable and sufficient. However, if he wanted to sell this book beyond his small circle, as he had indicated to me, then he needed to make the book industry standard.
I explained to him that readers know what a book is “supposed” to look like. When a book does not look like what they expect, they will often pass it up. In publishing, looking different or out of place does not sell books. What sells books is compelling covers and prose.
Next, the author asked me what I would do to help get more attention for his book on Amazon. I suggested the following.
- Make sure that his Amazon author page was complete. To have a good author photo, a bio, and links to his websites on his Amazon author page.
- Use great keywords to help people discover his book. I explained that his book was an Advent devotional, yet he did not use Advent anywhere in the title or subtitle. As a result, he is missing out on people searching for Advent books. I pointed out to this gentleman that this was the type of information CSPA regularly provides to our members in our monthly newsletter.
The author told me that he did not want to change his title or subtitle, that he liked it. I told him that he did not have to take any of my suggestions. I reminded him that he had asked my advice after telling me he did not know anything about publishing.
Advice is just that—advice. I give it. You don’t have to take it. It’s your book, your life, your goals and dreams. But, let me offer one last piece of advice.
If you want to sell books, you can’t be too tied to your first idea. Let your idea germinate and grow. Let others water it and help nurture it to maturity so that your end product is something that is beautiful and excellent and actively fulfills the purpose for which God birthed it in your heart.
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