When it comes to promoting your book on social networks, do you feel like you are wasting your time? You might be right… you really might be barking in the wind.
Recent studies show that social shares are way down. Recent studies by Buzzsumo and Shareaholic show that social sharing is way down. Due to algorithm changes on Facebook, social shares have decreased almost 50 percent in the past year.
Surprisingly, search engine discovery has made a comeback. In 2017, 34.8% of site visits were driven by searches, while only 25.6% of site visits came from social. Prior to last year, search lagged behind social.
So, how should you adapt your online marketing strategies to accommodate the decline of social shares on the Internet? Following are two strategies.
1. Share unique information that your target audience is interested in.
Don’t join the crowd. Often when a topic becomes popular, everyone jumps on it and adds their own two cents. This results in a large number of posts on a single topic, causing many to be lost in the crowd. So, while it is good to stay on top of the latest trends for your topic or niche, make sure your voice is offering something different that will stand out.
2. Write catchy headlines.
Whether you are writing headlines for a blog post, a video, a podcast, or other information you are sharing on social media, make your headlines stand out. When Buzzsumo analyzed 100 million headlines to determine which ones were the most successful in getting noticed and shared, they discovered that certain three-word phrases racked up the most likes, shares, and comments.
From their study, Buzzsumo shared the top 20 three-word phrases that received the most shares on Facebook. Check them out in the chart below.
The key to grabbing attention to garner social awareness and shares on the Internet is by writing headlines that grab attention. CoSchedule offers three great free tools to help you be more successful in writing headlines for blogs, subject lines for emails, and messages for social media to capture more attention for you and your books. Check them out:
- Write Better Headlines: Free Headline Analyzer
- Write Better Email Subject Lines: Free Email Subject Line Tester
- Write Better Social Messages: Free Social Media Message Optimizer
Give these free tools a try. They can help you improve your messaging to gain more attention in the increasingly crowded digital realm.
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