To get published and sell books, you need a platform.
Most authors and aspiring authors have heard this message at least once, if not multiple times. But, what exactly defines a platform and how does one go about building one?This is the focus of the upcoming Learning Lab I will teach at the Greater Philly Christian Writers Conference on July 26. This four-hour seminar, “Build Your Author Platform”, will teach attendees six manageable steps to build and grow an online author platform through content marketing.
Content marketing is simply sharing useful information that educates or inspires your target audience so that they begin to trust you and your message. You want people to trust you so that they, in turn, buy your books. After all, studies show that people do business with those they trust.
“Repetition of your message is important to reach the decision-making tipping point. It may take up to ten “hits” on prospects to get them to buy.”
Using content to reach your audience provides repetition of your message and gains people’s trust.
Many authors feel that using content to market takes too much time and energy. In my seminar, I show authors how to create and repurpose content to save time and get the most out of every piece of content they create.
Repurposing content involves taking one piece of information and showcasing it in a number of different ways. This practice provides many benefits.
- It increases productivity and efficiency.
As an author, you have spent hours researching and writing your book. All your knowledge does not need to stay contained within the pages of your book. You can use the information you share in your book and break this down into smaller pieces to share on a regular basis through content marketing on the Internet.
- It expands your reach.
Sharing content and repurposing that content in a variety of formats spreads your message. The more places your content is listed, the more people will read and hear what you have to say. This way people are exposed to your message on the channels they prefer and in a way that speaks to them.
- It extends the life-cycle of your material.
Large amounts of data and information are uploaded to the Internet on a daily basis. With so much information, your target audience might miss what you are posting. Repurposing your content for multiple channels not only increases the changes that your audience will see it, it also allows your content to be made fresh in new formats, extending its life cycle.
- It increases your visibility.
This is a simple marketing principle. The more places your content appears, the more people are likely to see it. Visibility is extremely important in marketing books. The competition is stiff. Visibility allows you to stand out from the crowd.
If you are interested in learning more about how to use your content to market your books and expand your reach, I encourage you to attend my seminar on building an author platform at the upcoming Greater Philly Christian Writers Conference.
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Photo courtesy of SGPhotography77.