Selling Thousands of Books

I recently read the following statement made by author Tom McAllister:

“I don’t think there is any way to convince all the people in your life to buy your book, let alone care about it half as much as you do. Though their validation feels great, it’s important to remember that it’s also not the point. As a writer, you need to approach every project with the understanding that you’re doing this work for yourself, and everything that happens once it’s in the world is out of your control.”

I think what he says is very true. Most people are not going to care about your book half as much as you do. After all, you birthed your book. Just like you love your children more than your neighbors do, so too, you care far more about your book than anyone else.

However, for Christian authors, I do not fully agree with Tom’s last sentence. As a Christian writer, you should approach every project with the understanding that you are doing this work for God. God has called you to write and so, you are doing everything for the Glory of God. Yes, everything that happens once your book is in the world is out of your control, but it is in God’s control.

Your job is to produce the book and spread the word that it is available for those who need the message. God’s job is to take that message and touch people’s lives with it. Remember, God does not allow His Word to return void. He will accomplish the purpose for which he asked you to write the words.

Sometimes a book has a big purpose to accomplish, sometimes it is a smaller purpose.

A Member of Christian Small Publishers Association (CSPA) recently shared with other CSPA Members in CSPA’s monthly newsletter the steps she took to sell thousands of copies of her self-published Bible Study. Karen Finn will tell you that she exerted much effort and time into the planning and preparation for her book, the writing of her book, and the publishing and marketing of her book.

Her efforts, blessed by God, have paid off. She has sold over 7,000 copies of her Is Your Fruit Sweet or Sour?: A Teen Girl’s Guide to Christian Living Bible Study book. In her article, Karen states:

Membership with Christian Small Publishers Association (CSPA) has been a worthwhile investment. I am able to keep abreast of the ongoing trends in the publishing business and obtain additional support and information specifically relating to my marketing efforts.”

Membership in an author or publishing association is an important step to selling thousands of books. Associations provide their members with:

• A level of professionalism
• Cutting-edge information
• Cost-saving benefits

Right now, Christian Small Publishers Association (CSPA) is offering our Summer Membership Special! For just $120 indie authors and small publishers can receive membership through December 2019. It’s a great deal. I encourage you to join today if you write and publish Christian books.

Related Posts:
What’s Your Purpose?
How to Avoid Becoming an Average Self-Published Title
I Don’t Know Anything About Publishing

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Photo courtesy of paulbence.