I love free! Free resources are a wonderful gift to any indie author or small publisher on a tight budget.
Here are five free tools that can help you improve your writing and marketing efforts.
1. Improve Your Word Usage.
Words are important, especially for authors. Using the right words and the best words matter. The OneLook Dictionary search aggregates information from more than 1,000 dictionaries. You can use this free tool to search for definitions and phrases, as well as words related to a term or concept and then compare various dictionary definitions.
No author wants to overuse a word, which is why every author needs a thesaurus. There are a number of thesauruses online, but Power Thesaurus because it is a crowdsourced online resource, is very powerful. The tool provides every synonym and antonym under the sun and arranges them all based on how useful other writers have found them.
2. Make Sure Your Writing Is Grammatically Correct.
A study by Boomerang, an email management tool, found that mistake-free email subject lines received a 34% response rate, while those with errors only had a 29% response rate. Grammatical and spelling mistakes reduce the effectiveness of your marketing efforts. You can run your emails and social media posts through a quick edit to make sure your writing is grammatically correct with the free tool at Grammark.
3. Optimize Your Social Media Posts.
Twitter has a 280-character limit for tweets. Just because you are allowed 280 characters does not necessarily mean you want to use that many in your tweets. Studies have found that tweets that get the most attention contain just 100 characters. On Facebook, the ideal length of a post is 40 characters. And the best length of an email subject line is 28-39 characters.
A free online tool, Character Count Online, helps count the length of any piece of text you want. This tool not only counts characters, it also counts words, sentences, and paragraphs. It will also tell you how many times you used each word in a chunk of text. Next time you are creating a social media post or email subject line, use this tool to help you optimize your effort.
4. Find the Best Fonts for Design Projects.
Multiple fonts in a quote graphic, blog design, or other online project increase the visual appeal. Using various fonts can make separate ideas or elements distinct. For instance, in a pull quote, you might use one font for the quote and another for the source.
However, for the fonts to work together well, they must follow core design principles regarding symmetry and contrast. If you’re not a font-pairing expert, Fontjoy can generate font pairings for you.
5. Start Podcasting for Free.
Are you thinking about starting a podcast, but don’t want to invest fees in equipment and storage? You can record, store, and distribute podcasts on the Internet for free with Anchor.
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Photo courtesy of Carolina Bonito.