How much time do you spend on social media each day?
How much time should you spend to on social media for marketing purposes?
Every author struggles with knowing how much time to invest in social media. Social media is a time vortex. You can spend hours upon hours each week creating, publishing, monitoring and engaging with content on social media. The important question to ask yourself is whether you see a proportional return for the time you spend on social media.
Maybe you feel like you are wasting your time with social media. You are not having much engagement with your material and you are not seeing any return on your investment.
To ensure that you are not wasting your time on social media, first define your goal. Do you want:
- To increase awareness of your books?
- To increase engagement with a community of fans and readers?
- To increase web traffic and book sales?
Know which one of these you want to focus on the most and then plan your strategy based on your goal.
If you are looking for awareness on social media, then your goal is to post things that people will share. The more people share your content, the more people see you, increasing awareness. The type of posts that people are most likely to share are:
So, tailor your posts to these themes if you want to raise awareness.
If you are seeking more engagement from your followers on social media, then tailor your posts to match those that people engage with the most. A recent study by Sprout Social showed the following:
- 58% of people prefer visual content, specifically graphics, images and produced videos.
- 90% of people are more likely to engage with company personality posts.
- 50% of people are likely to engage with new product posts.
- 31% are likely to engage with storytelling content.
Create posts that generate engagement. Ask questions, take polls, and share stories to encourage your fans and followers to comment on, react to, and even share your posts.
Web Traffic and Sales
To increase your web traffic and sales offer freebies that are available only through your website. Create incentives for people to come to your website in your posts. Use services like Pay with a Tweet that encourage people to get your freebie as well as share it wider on social media to increase your website traffic.
With as little as 30 minutes a day spent on social media, you can begin to see more success for your efforts as long as you stay focused and create content that engages people toward your goal.
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Photo courtesy of Alexa Suter.