Christmas gift shopping is big business. The average American spends around $700 on holiday gifts and goodies. According to the National Retail Federation, U.S. holiday sales account for about 20% of all retail sales each year.
As a small publisher or independent author, you can cash in on this gift buying trend to sell more books. By promoting your books as a great Christmas gift idea, you can sell more books.
Many people start Christmas shopping early in the fall, so now is a great time to begin promoting your books as gifts. Here are six ways to capitalize on Christmas gift shopping to sell more books.
1. Position Your Book as a Great Gift
Let your fans know that your book makes a great gift. Feature it as a gift idea on your website, in your newsletter or email updates to your fans, and on your social media posts. Your readers may not automatically think of your book as a gift. You can plant and water this idea for your followers.
Let your readers and fans know that they can give your book as either a print book or a digital book as a gift. Amazon Kindle now allows anyone gift a Kindle book through their new “Buy for Others” feature.
When promoting your book as a gift on social media, be sure to use hashtags related to Christmas and gifts to make sure your posts have wide visibility. A few of these hashtags include:
2. Offer a Special Christmas Discount
One way to make your book more appealing as a gift is to offer shoppers a special Christmas discount. You can offer a two-for-one deal, free shipping, or even just a special holiday price. Be sure to make your Christmas special or discount time limited to give shoppers a sense of urgency so that they will act on your prompting to purchase your book as a gift with your holiday discount.
3. Create a Bundle for Gift Giving
Many people don’t like to spend a lot of time Christmas shopping. For these individuals, the easier you make shopping for them, the more likely they will buy. One way to make shopping easy for people is to offer a gift bundle. Then instead of having to buy a book from you and then heading over to another store to purchase another gift, you can make it easy by offering a bundle that provides one-stop shopping for your customer.
You can pair your book with another product as a bundle. For example, if your book is about Godliness for young ladies, offer a bundle consisting of your book and a piece of Christian jewelry. If you have a devotional that focuses on men, offer a gift card to Home Depot along with your book. Your gift bundle can be as creative as you allow it to be.
4. Create a Gift Guide for Your Fans
Some people find gift buying tedious and overwhelming. They feel that they lack good ideas about what to buy their loved ones. You can help these individuals by offering a Gift Guide on your website or blog. Feature a number of products that make good gifts for your target audience. Of course, include your book in your guide. Remember, the goal is to provide information that your followers will find helpful.
5. Display Your Books at Local Christmas Craft Bazaars or Holiday Festivals
Every community has Christmas craft bazaars and holiday-themed festivals where local residents can rent a table or booth and showcase their goods a gifts. You can sign up and display your book at these events to promote your book as a gift and garner some sales.
6. Advertise in Holiday Shopping Guides
Numerous magazines, journals, websites, and blogs feature holiday shopping guides. Some require you to pay to advertise your book as a great gift. Others are put on by bloggers where the blog will feature your product as a gift in exchange for a free copy of your book to the blogger. You can pitch bloggers that feature gift guides to ask if they would be willing to include your book or bundle in their guide.
When promoting your book as a gift, remember that you are not just promoting your book, you are also informing people why your book makes a great gift. Remind people that books make great gifts. If you need some reasons, check out my infographic on Six Reasons Books Make Great Gifts.
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Photo courtesy of George Dolgikh.