Promote Your Books as Christmas Gifts

Christmas gift shopping is big business. The average American spends around $700 on holiday gifts and goodies. According to the National Retail Federation, U.S. holiday sales account for about 20% of all retail sales each year.

As a small publisher or independent author, you can cash in on this gift buying trend to sell more books. By promoting your books as a great Christmas gift idea, you can sell more books.

Many people start Christmas shopping early in the fall, so now is a great time to begin promoting your books as gifts. Here are six ways to capitalize on Christmas gift shopping to sell more books.

1. Position Your Book as a Great Gift

Let your fans know that your book makes a great gift. Feature it as a gift idea on your website, in your newsletter or email updates to your fans, and on your social media posts. Your readers may not automatically think of your book as a gift. You can plant and water this idea for your followers.

Let your readers and fans know that they can give your book as either a print book or a digital book as a gift. Amazon Kindle now allows anyone gift a Kindle book through their new “Buy for Others” feature.

When promoting your book as a gift on social media, be sure to use hashtags related to Christmas and gifts to make sure your posts have wide visibility. A few of these hashtags include:

#Christmas
#ChristmasGift
#ChristmasGiftIdeas
#StockingStuffer
#Gifts
#GiftIdeas
#GiftsForHer
#GiftsForHim

2. Offer a Special Christmas Discount

One way to make your book more appealing as a gift is to offer shoppers a special Christmas discount. You can offer a two-for-one deal, free shipping, or even just a special holiday price. Be sure to make your Christmas special or discount time limited to give shoppers a sense of urgency so that they will act on your prompting to purchase your book as a gift with your holiday discount.

3. Create a Bundle for Gift Giving

Many people don’t like to spend a lot of time Christmas shopping. For these individuals, the easier you make shopping for them, the more likely they will buy. One way to make shopping easy for people is to offer a gift bundle. Then instead of having to buy a book from you and then heading over to another store to purchase another gift, you can make it easy by offering a bundle that provides one-stop shopping for your customer.

You can pair your book with another product as a bundle. For example, if your book is about Godliness for young ladies, offer a bundle consisting of your book and a piece of Christian jewelry. If you have a devotional that focuses on men, offer a gift card to Home Depot along with your book. Your gift bundle can be as creative as you allow it to be.

4. Create a Gift Guide for Your Fans

Some people find gift buying tedious and overwhelming. They feel that they lack good ideas about what to buy their loved ones. You can help these individuals by offering a Gift Guide on your website or blog. Feature a number of products that make good gifts for your target audience. Of course, include your book in your guide. Remember, the goal is to provide information that your followers will find helpful.

5. Display Your Books at Local Christmas Craft Bazaars or Holiday Festivals

Every community has Christmas craft bazaars and holiday-themed festivals where local residents can rent a table or booth and showcase their goods a gifts. You can sign up and display your book at these events to promote your book as a gift and garner some sales.

6. Advertise in Holiday Shopping Guides

Numerous magazines, journals, websites, and blogs feature holiday shopping guides. Some require you to pay to advertise your book as a great gift. Others are put on by bloggers where the blog will feature your product as a gift in exchange for a free copy of your book to the blogger. You can pitch bloggers that feature gift guides to ask if they would be willing to include your book or bundle in their guide.

When promoting your book as a gift, remember that you are not just promoting your book, you are also informing people why your book makes a great gift. Remind people that books make great gifts. If you need some reasons, check out my infographic on Six Reasons Books Make Great Gifts.

Related Posts:
Four Creative Ways to Sell your Books This Season
Market Your Book as a Gift
Four Gift Ideas for Authors

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Photo courtesy of George Dolgikh.

Book Awards Help Promote Books

We have so much information presented to us every day that we remember very little of what we encounter.

Hence, keeping your book in front of readers on a regular basis is required for readers to remember your book. Most authors find it challenging to consistently keep their books in front of prospective readers in a fresh new way. Book signings, author events, reviews, and readers’ testimonials all provide great fodder for putting out fresh news about books on your author website and social media accounts.

Fresh news about your book gives you a creative way to continually put your book in front of your target audience. Each time your audience hears something new about your book, their memory is refreshed and they are reminded that your book is worthy of an investment of their time and money—increasing the chances that they will make a purchase.

Did you know that nominating your book for a book award gives you a fresh piece of news about your book?

An independent author who recently nominated her book for the Christian Indie Awards included the following note with her nomination.

I would like to express my deep appreciation for providing me and other small Christian authors the wonderful opportunity to enter the Christian Indie Awards. You encourage by recognizing the gifts our Lord has given us. Just the chance to enter is a real honor.

I agree with this author. It is an honor to nominate your book. God has given you a message and now you have the opportunity to nominate it for further recognition. So, share this honor with your audience. After you nominate your book for an award, announce to your audience that your book has been nominated for the award.

Readers take notice of book awards. The mention that your book has been nominated for a book award is one way to raise the level of prestige for your book. You can use your nomination (even if you nominate the book yourself) in promoting your book. Of course, if you win the book award, your book’s reputation will rise to a new level and you will be handed more news and promotional opportunities for your book.

If you have published a book that promotes the Christian faith in 2017 or 2018, your book is eligible for nomination to the Christian Indie Awards. You can head on over to www.christianaward.com and nominate your book. Then announce to your audience via your website, newsletter, and social media that your book has been nominated for the Christian Indie Awards. It’s fresh news that allows you to keep your book in front of potential readers.

Related Posts:
Four Benefits of Winning a Book Award
Book Awards Produce Winners
How to Capture Attention From the Beginning

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How to Improve Your Social Media Success

How much time do you spend on social media each day?

How much time should you spend to on social media for marketing purposes?

Every author struggles with knowing how much time to invest in social media. Social media is a time vortex. You can spend hours upon hours each week creating, publishing, monitoring and engaging with content on social media. The important question to ask yourself is whether you see a proportional return for the time you spend on social media.

 

Maybe you feel like you are wasting your time with social media. You are not having much engagement with your material and you are not seeing any return on your investment.

To ensure that you are not wasting your time on social media, first define your goal. Do you want:

  • To increase awareness of your books?
  • To increase engagement with a community of fans and readers?
  • To increase web traffic and book sales?

Know which one of these you want to focus on the most and then plan your strategy based on your goal.

Awareness

If you are looking for awareness on social media, then your goal is to post things that people will share. The more people share your content, the more people see you, increasing awareness. The type of posts that people are most likely to share are:

  • Entertaining
  • Inspiring
  • Storytelling
  • Educational

So, tailor your posts to these themes if you want to raise awareness.

Engagement

If you are seeking more engagement from your followers on social media, then tailor your posts to match those that people engage with the most. A recent study by Sprout Social showed the following:

  • 58% of people prefer visual content, specifically graphics, images and produced videos.
  • 90% of people are more likely to engage with company personality posts.
  • 50% of people are likely to engage with new product posts.
  • 31% are likely to engage with storytelling content.

Create posts that generate engagement. Ask questions, take polls, and share stories to encourage your fans and followers to comment on, react to, and even share your posts.

Web Traffic and Sales

To increase your web traffic and sales offer freebies that are available only through your website. Create incentives for people to come to your website in your posts. Use services like Pay with a Tweet that encourage people to get your freebie as well as share it wider on social media to increase your website traffic.

With as little as 30 minutes a day spent on social media, you can begin to see more success for your efforts as long as you stay focused and create content that engages people toward your goal.

Related Posts:
Are You Using Social Media Correctly?
7 Social Media Facts You Should Know
Is Social Media a Waste of Time?

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Photo courtesy of Alexa Suter.