The Hidden Benefit of Winning a Book Award

Awards signal success to the world. Winning a book award provides numerous benefits including:

1. Increased visibility for the book and author.

All awards send out press releases announcing the winners. Having your book listed both in the press release and on the award’s website increases your visibility.

2. Increased opportunities for publicity.

Authors can also create press releases announcing that their book has won an award, garnering publicity. Media outlets are more likely to interview an award-winning author. In addition, announcing the award in your email newsletter, on your website, and on your social media sites brings you more exposure.

3. Increased perception of credibility of the book and author.

An award signals to book buyers, reviewers, and the media that your book is trustworthy and provides an excellent read.

4. Increased perception of the book’s value.

An award shows the public that your book is worth their time to read it and worth the money they will spend on purchasing it.

5. Increased sales.

Studies show that when presented with two similar books, book buyers will choose the one toting an award over the non-award winning book.

Book awards also carry hidden benefits. One big hidden benefit of winning a book award is increased author morale and confidence.

Winning a book award lifts an author’s spirit. It provides an author validation in a way that positive reviews cannot. It tells the author that their book stands out above others.
Increased author morale and confidence can have long-lasting effects:

  • It can spur an author to write more books.
  • It can provide an author the confidence he needs to launch a speaking career.
  • It can help the author persevere in marketing and promoting her book.

Of course, you cannot win an award unless you enter your book into awards. Only one month remains for you to nominate your book for the Christian Indie Awards. The deadline to nominate a book is November 15, 2018.

The Christian Indie Awards exist to recognize outstanding Christian books by Indie authors and small publishers. Books published in 2017 or 2018 are eligible for nomination. Books can be nominated by an author or a publisher.

To nominate your book for the Christian Indie Awards, CLICK HERE.

Related Posts:
10 Reasons to Enter a Book Award
The Value of Book Awards
Book Awards Help Promote Books

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Hannah Olinger.