One important piece of advice I frequently give authors is for them to get some endorsements for their books.
Endorsements are important. They provide authors with three valuable benefits:
- They lend credibility to a book.
- They state a book has quality.
- They enlarge the audience for the book.
Many new authors tell me that they do not know or have access to any famous personalities to endorse their book. You don’t need a famous person to endorse a book. Any influencer—as long as they have influence with your target audience—will do. Micro-influencers have sway with an audience, albeit a small audience. This influence can add up if you secure endorsements by a few micro-influencers.
Check out the infographic below that shows the power of micro-influencers.
Also, if you are wondering how to go about securing endorsements, then check out my on-demand seminar “Endorsements Help You Sell More Books.” Of course, this course is free for Members of Christian Small Publishers Association (CSPA), but nonmembers can pay a small fee to view the seminar.
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