Over one million books (both print and ebooks) were self-published in the United States in 2017! This is an increase of 28% from 2016, where 879,587 books were self-published.
These figures come from Bowker, the agency that issues ISBN numbers. Each year, the agency releases a report showing how many ISBNs were assigned to each self-publishing platform or company. Since 2012, CreateSpace has led the pack. Bowker’s report reveals that in 2017, the number of ISBNs assigned to CreateSpace grew 50% from 500,000 in 2016 to 750,000 in 2017.
Did you catch that? Independent authors published three-quarters of a million books via CreateSpace last year!
This means that the competition for eyeballs for your books keeps growing. Remember, the reading rate has held steady since about 2012 while the number of self-published books has grown by an average of 21% each year.
Unlike the number of books published, the reading population has not grown 156% since 2012. This means more and more books are competing for reader’s attention—yours included.
It is no longer enough to just publish a book. In today’s book publishing and reading climate, you must be more than an author. You have to become a marketer to effectively sell your book.
Don’t expect someone to do the work for you. There are numerous people and companies out there willing to take a large amount of money from you with the promise of promoting your book. Sadly, most of these services render little result.
If you are an independent author, then I encourage you to embrace the idea that you are not just an author, but you must also be a marketer. It’s really not that difficult. A little education goes a long way.
Christian Small Publishers Association (CSPA) exists for just that reason—to provide information and tools for success in publishing to small publishers and independent authors. CSPA has numerous educational tools, as well as affordable cooperative marketing programs, to give you the information you need to market your books effectively.
For just $90 for a year-long membership with CSPA, you will have access to numerous on-demand seminars and a monthly newsletter all packed with marketing information. CSPA Members also have access to a Book Launch Marketing Checklist and a List of Radio and Podcast Media interviewing authors.
You can become a Member today and receive Membership through December 2019 on CSPA’s website. Once you join, you will have access to the numerous educational videos, reference guides, and checklist to help you become a better marketer to find more eyeballs for your books.
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Photo courtesy of Laura Kapfer.