She was young, pretty, and a reader. I immediately knew she read a lot because she had three paperback books stuffed into her purse.
I wasn’t snooping. Honest. Her purse was open and the three books were sticking slightly out. They were crammed in spine down, so I could not discern the genre.
As I talked with this Young Adult just starting out on her life’s journey, I discovered that she does not fit the Generation Z mold. She told me that she is not on social media and she does not watch television. It’s not that she’s not tech savvy. She takes online college courses and met her boyfriend online.
Yet, here is a young adult who is not hanging out online—and she reads. Why am I pointing this out? Because it is important to remember.
Not everyone uses social media. Not everyone gets the majority of their information online. I am pointing this out because I want to remind you that a comprehensive book marketing plan includes both digital and physical marketing.
Most likely you don’t have a large marketing budget for your book. As a result, spending time creating content online and posting it on your blog and social media sites, as well as sharing it through email, is where you focus your attention.
That’s a good strategy, but you won’t reach all your potential readers this way. A better strategy is to include some print marketing.
There are still print newspapers, print magazines, and print fliers and postcards. These are all good ways to broaden your marketing reach to those who prefer print.
Expanding your marketing to include print venues does not have to cost you a lot of money or time. Start local. Focus on local newspapers and magazines that reach your target audience. Every community has these.
You can find local newspapers by keeping your eyes open as you go about your community. Often public libraries and grocery stores have a spot for free local newspapers and magazines. You can also use an online newspaper search engine like the one at www.usnpl.com to identify local newspapers.
Magazines and newspapers are always looking for fresh, interesting news. Be creative. Send a press release to your local magazine editors and newspaper journalists featuring you and your book. However, make sure your press release is not just about you writing a book. It needs to have something newsworthy such as a local cause your book is supporting, how your book ties into local history, or even an interesting journey you took to research your book. Tie your press release in with an upcoming local author appearance for better results.
Including traditional marketing with your digital marketing efforts will broaden your reach and help you secure more readers for your books. After all, not everyone uses social media.
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Photo courtesy of Miguel Runa.