Marketing Is a Mindset

Do you want to know what the secret to selling books is? The answer can be summed up in one word: Marketing.

Jack Canfield, best-selling author of the Chicken Soup for the Soul Series should know. He encourages authors to “Spend 90% of your time marketing, selling, and promoting your book.

Then Neil Bradman says, “”90% of marketing doesn’t work because it doesn’t get done.

Marketing is a Mindsest

I know that I don’t do enough marketing. I believe most authors and publishers are in the same boat. We know that there is more that we can do, but we don’t—often because of constraints like time, money, ideas, and even bandwidth.

The American Marketing Association defines marketing as:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

We can distill these activities into one sentence: Marketing is about persuading someone to take an action (click on a link, download a free ebook, buy your book, etc.). To persuade someone to take the action you want them to take, you have to know who is most likely going to want to take the action. In other words, marketing is also about knowing who your target audience is.

Many authors want to write something. So, they go about writing, and then they try to figure out who the book is for. Editors of large publishing houses know this. That is why they are gatekeepers. Their job is to find the books that speak to their customers and their needs.

But here is the catch. If you write the book first and then try to figure out who your target audience is, you have a lot more work and less chance of speaking in a meaningful way to that audience (resulting in fewer sales) then if you know who you are writing to before you pen your book.

Good marketing includes an understanding of how your book will fit people’s needs, wants, values, and lives.  Marketing is not a set of activities that you engage in once you have a book. It’s a mindset. It becomes 90% of what you do when you keep your target audience in mind with every step you take in the book publishing process, starting with the conceptualization.  Your Guide to Marketing Christian Books

If you need help with either developing a marketing mindset or ideas for marketing your books, I am pleased to announce that the Fourth Edition of my award-winning book Your Guide to Marketing Christian Books will be released at the end of February!

The book is available for preorder at a special rate of $22.00 that includes free shipping in the US (retail price is $24.99). Order your copy TODAY by Clicking Here.

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Photo courtesy of Geralt.

#NationalLibraryLoversMonth

There are thousands of libraries in the United States. These range from public libraries to school libraries, to academic libraries to military libraries to church libraries and more.

Libraries have a strong impact on communities and people. Studies show:

  • Americans check out an average of seven items per year from the library.
  • Three-fourths of Americans say that public libraries provide them with the resources they need.
  • 65% of Americans say libraries help them grow as people.
  • Over half (53%) of Millennials use their library card each year.
  • Americans go to school, public, and academic libraries three times more frequently than they go to the movies.

Libraries are great for authors. Libraries encourage reading and authors need readers to buy their books. Libraries also help introduce people to new authors, which can drive word-of-mouth recommendation and sales. Additionally, libraries provide another avenue for sales for books for authors and publishers.

February is National Library Lovers Month

The entire month of February is dedicated to the people and places that are devoted to the reading, housing, organizing, categorizing, finding, studying and otherwise loving books.

As an author, your support of #NationalLibraryLoversMonth is important. Every author should be concerned about literacy and the ongoing promotion of reading in our society. Libraries, as institutions, stand for reading and promote reading. In addition, when you support libraries through donations of Christian books or events featuring Christian books, you spread the Gospel message and bring hope and healing to this world.

Here are six ways that you can love your local library this month (and a nice graphic that you can share):

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Authors Profit By Encouraging Children to Read
Are You Shouldering This Responsibility?
Join the Movement

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Voting is Open for the Christian Indie Awards!

If you read Christian books, you are invited to VOTE for the 2019 Christian Indie Awards!

You can vote online right now at www.christianaward.com. Cast your vote for one book in each of the Awards’ 18 categories.

The Christian Indie Awards aims to recognize outstanding Christian books by small publishers and independent authors. Often smaller publishers and authors produce fresh, innovative books that inspire readers and fill niche needs. Yet, these books go without recognition in an industry that recognizes bestsellers and famous personalities.

The winners of the awards are determined solely by the votes of Christian book lovers and retailers alike. The winners of the 2019 Christian Indie Awards will be announced by May 1, 2019.

The Christian Indie Awards are sponsored by Christian Indie Publishing Association (CIPA).

What are you waiting for? Go Vote! And, invite your friends to vote also!

Related Posts:
The 2018 Christian Indie Award Winners
The 2017 Book of the Year Award Winners
The 2016 Book of the Year Award Winners

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