Choose Your Colors Carefully

Did you know that color plays a major role in decision making? Research shows that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone.

Colors influence how we feel. This makes them a powerful marketing tool. Colors are often a primary factor in purchasing decisions.

Check out this infographic by Kissmetrics to learn more. Then, pay careful attention to the colors you choose for your book’s cover image, your website, and your advertising and marketing messages. The colors you pick will determine whether you draw people in to buy your books or turn them away.

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Have You Given Your Book Feet?

The newspaper article headlines read:

Fire chaplain drives 300 miles to leave crosses for Jacksonville victims

He’s left crosses at Ground Zero in New York City, in New Orleans after Hurricane Katrina, Dallas after a gunman ambushed police officers, and most recently, after the school shooting in Parkland.

Have you given your book feet?

Another headline reads:

Chaplain, Impressed By Pittsburghers’ Strength, Offers Comfort At Synagogue Memorial

With a simple greeting and wearing a navy-blue coat that reads “Chaplain” across the back, Bob Ossler is a constant these days.

Triumph Over TerrorChaplain Bob is the author of Triumph Over Terror, an eyewitness account from a first responder at Group Zero on 9-11 that recounts the questions, fears, struggles, and sacrifices of the families and workers overwhelmed by despair. Bob knows how to give his book feet. Bob is a chaplain with a heart for victims of terror. He lives out what he believes and his book goes with him on his journeys.

Books are inanimate objects. They cannot move or talk on their own. You, the author, must give your book feet.

You may not have the mission or ability to travel as far and wide as Bob does, but you can still give your book feet. You may not be as extroverted and easily able to talk and pray with people as Bob is, but you can still give your book feet.

You can follow Chaplain Bob’s example to give your book feet. Like Bob, you can take your book with you wherever you go, broadening your book’s audience and reach.

  1. Know what need your book meets and who struggles the most with this need. This is your target audience and the people you should focus on as you take your book with you. Bob knows that his target audience are people impacted by terrorist activity.
  2. Always have a copy of your book near. Carry them in your car. Carry your author business card or bookmark featuring your book in your purse or wallet.
  3. Look for opportunities to connect with others around the subject matter of your book. Bob travels to places that have experienced terrorist activity. He brings hope to victims through prayer and kind actions. In this way, he is connecting with others around the subject matter of his book.
  4. Don’t be shy about your actions. If you, like Bob, are doing something good for the community, let the local news know about it. People need to be encouraged and having good-will stories reported encourages people. It can also bring attention to your book.
  5. Share your actions and your book’s journey on social media. Chaplain Bob readily shares on social media about the people his book has touched, about responders and victims he admires, and about his care for those who are impacted by terrorist actions.

Here’s a recent Facebook post from Bob sharing about his book.

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Photo courtesy of Ian Baldwin.

Marketing Wisdom

There is so much wisdom in this world. Here are six pieces of wisdom for you to ponder and act on as you take your next step in writing, publishing, and marketing your books.

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Don’t Just Be Anyone

The growth of independent publishing is truly astounding. Consider these figures from Bowker (the ISBN provider):

  • The number of print books independently published grew from 235,639 titles in 2012 to 879,587 in 2017. That is 273% growth in six years.
  • In 2017, 85% of all independently published print books were published through Amazon (CreateSpace) for a total of 751,924 titles.

Amazon has leveled the playing field for publishing a book. Almost anyone can publish a book through Amazon (using Kindle Direct Publishing—previously through CreateSpace). Of course, the ability for anyone to publish a book has both positive and negative consequences.

Positive Consequences

1. Anyone can now be an author.
Anyone means anyone. Amazon does not discriminate with respect to whom they allow to upload a book.

2. No gatekeepers.
No subject is taboo. No one has to approve of the content, style, or quality of the writing.

3. It’s free.
Yes, absolutely free to upload a book to Amazon. It does not cost a cent. All it requires is Internet access.

Negative Consequences

1. Anyone can now be an author.
Anyone can be an author whether or not they take the time to hone the craft of writing, understand proper book design, or learn anything about marketing a book.

2. No gatekeepers.
Anything goes. This means that there is no check on quality. There are no guarantees for buyers.

3. It’s free.
The easier and cheaper it is to publish a book, the more people will publish books. The more books published, the more competition all books have for readers’ eyes.

Here’s the deal: Don’t just be anyone.

In other words, be an informed author. If you are thinking about publishing a book, don’t do it just because you can. Take the time to hone your writing, learn about proper book design and layout, and understand what you need to do to market your book. Both you and your book will be better for it.

Colorado Christian Writers Conference

I am thankful that it is both easy to independently publish a book and it is easy to learn what you need to know to do this. Many sources exist to help independent authors who want to learn.

You have the opportunity to learn directly from me at the upcoming Colorado Christian Writers Conference in Estes Park May 15-18, 2019. I will be teaching a Continuing session on “You Can Indie Publish & Market Your Book.” This session will teach you what you need to know to publish an industry standard book and to begin the process of promoting your book.

If you can attend this conference, I encourage you to do so. You will learn valuable information, not just from me, but from the other presenters as well. Don’t take my word for it; here is what a couple people said about my “You Can Indie Publish & Market Your Book” sessions on Facebook:

Don’t just be anyone. Learn what you need to know and be an author that people want to read and share with others.

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Photo courtesy of NeONBRAND.

Write Up, Speak Up, and Change the World

Today is World Book Day in the UK and Ireland. World Book Day is a celebration of books and reading.

The slogan for World Book Day is: Reading is Power. Read up, Speak up, and Change the World.

Reading is power. Many, many lives have been changed through reading a good book. Some readers have received hope or inspiration to get them through a tough time. Others have received eternal hope through the Gospel message found in a book.

Reading is power, but writing is also power. Reading cannot be power without having life-changing words to read. Authors, take heart. Your writing is important and powerful.

The world needs Christian authors writing and publishing books that point people to God. As Romans 10 says:

How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? And how can anyone preach unless they are sent? As it is written: “How beautiful are the feet of those who bring good news!”

I believe the same is true for the written word. Beautiful are the hands of those who write good news!

But all your writing and publishing will amount to nothing, if your books don’t get into the hands of people. People have to read your books to be impacted by your words.

Your Guide to Marketing Christian Books

If you are struggling with promoting your Christian books, help is here. The Fourth Edition of my award-winning book, Your Guide to Marketing Christian Books, is now available for purchase.

This book provides authors and publishers the advice and resources you need to effectively promote your Christian books. I recently received the following message from a reader:

“I’ve read your book. It’s fantastic!  I’m definitely going to use it as my guide for marketing!”

The hardest part is not writing or publishing a book. The toughest part is marketing the book—getting the word out to let people know how your book meets a need in  their life. Marketing involves speaking up in numerous ways.

The slogan for World Book Day in part says, Read up, Speak up, and Change the World. Authors, our slogan can be similar. Let’s make it:

Write up, Speak up, and Change the World

If you would like a copy of the Fourth Edition of Your Guide to Marketing Christian Books, the price for the print book is just $24.99. You can order your copy today direct from the publisher or from Amazon.

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