How Responsive Are You?

24 hours. That is the length of a day. It’s also the time-frame in which people expect a response.

How Responsive Are You?

Whether it is:

  • a phone call
  • an email
  • a text
  • a direct message on social media
  • comments on social media

most people expect a response within a day. Slower responses equate with poor customer service in consumers’ minds.

A recent study by Clutch that surveyed U.S. adults found that 83% of the respondents said that if they interact with a brand on social media, they expect a response within a day. Over one-third actually expect a response sooner—38% expect a response within an hour.

Not surprisingly, younger consumers are more likely than older consumers to expect brands to respond quickly. Some 90% of consumers ages 18 to 29 expect brands to respond to their comments on social media within a day or less.

Responsiveness can mean the difference between acquiring and losing a customer.

The phrase “Strike while the iron’s hot” can be applied to inquiries you receive. Whether you are contacted by a potential reader, a journalist, a media host, a reviewer, an influencer, or an event planner, the timeliness of your response will have a direct impact on your sales and exposure.

Recently, I was contacted by a gentleman who produces a magazine for readers that features Christian books. He was looking to open a dialog about how to feature more Indie published books in his magazine.

I sent a timely response. Then I waited. I did not hear back from this gentleman for a couple of weeks. In his follow-up email, he told me that publishing the magazine was his side business, which is why he had not gotten back to me sooner.

I responded to his second email in a timely fashion. That was about a month ago. I still have not heard back from him.

Due to the lengthy time-frame in which this gentleman communicates, I have become reluctant to pursue further discussion with him. His lack of timely response makes me question whether he will follow through on any agreement that we come to. It also makes me question whether he will have success with his venture moving forward.

Writing, publishing, and marketing books is a side-venture or “second” job for most Indie authors. Don’t treat it as such. Give the same timely attention to inquiries as you would if it was your primary job. Otherwise, you will lose out.

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The 2019 Christian Indie Award Winners!

The votes are in and counted. The winners of the 2019 Christian Indie Awards have been determined!

Christian book lovers and retailers voted on 189 nominated titles in 18 categories. The winners in each of the 18 categories are:

2019 Christian Indie Award Winners

Bible Study
Wisdom Speaks, Dr. Tim Riordan, GreenTree Publishers

Biography & Memoir
Hogan’s Hope, Connie Bombaci

Business & Finance
Through the Eyes of a Fisherman, Dennis Blue

Children’s 4-8
Daddy, I Want to Know God, Vanessa Fortenberry, author; Sharon Grey, illustrator

Children’s 8-12
A Little Goat in Africa, Deborah Smith Ford, author; Susi Galloway, illustrator

Christian Education
The Praying Church Made Simple, P. Douglas Small, Alive Publications

Christian Living
My Heart, My Love, My Life, My Lord; Valecia Carter

 Devotional
Treasures in Secret Places, Jerrie Brooks

General Fiction
The Problem With Miracles, S.K. Jansky, Electio Publishing

2019 Award Winners

Gift
Finding Hope in the Words of John, Randall M Mooney, Crossover Publications

Historical Fiction
A Heart for Freedom, Janet Grunst

Mystery & Suspense
The Last Three Tickets to Heaven, Sandra Thompson Williams

Poetry
It Comes From the Soul, Phyllis Stowe-Jackson

Relationships & Family
A Short Season, G David Bohner & Jake Gronsky, Sunbury Press, Inc.

Romance
After His Heart, Samantha Adkins, CKN Christian Publishing

Self-Help
Live Pure and Free, Dave Howe, TRISTAN Publishing

Theology
Transforming Your Church into a House of Prayer, P. Douglas Small, Alive Publications, 

Young Adult
Speak Truth in Your Heart, Sarah Mally

2019 Award Winners

Congratulations to all the winners! The Christian Indie Awards are sponsored by the Christian Indie Publishing Association (CIPA).

Are you looking for a great book to read? Try one of the winners of the Christian Indie Awards!

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Are You Taking This for Granted?

Censorship. It’s a big concern for many people. The problem appears to be growing, not diminishing.

Last year, the National Religious Broadcasters (NRB) launched the Internet Freedom Watch. One of the tenants of this organization is to protect and stand up for freedom of speech.

NRB saw a growing problems of viewpoint censorship on the Internet, especially suppression of Christian and conservative views. The organization has been documenting incidences of social media profiles that are being censored or shut down due to conservative or religious content.

The major social media players—YouTube, Facebook, Instagram, and Twitter—have all participated in some type of censorship. These social sites have suspended, shut down, or demonetized accounts due to their religious or political beliefs. As this trend has grown, citizens have become concerned.

In addition, each of these companies now use algorithms that determine who sees the content that is posted. No longer are users assured that their followers and fans will see what they post. Rather, each social media site determines who sees what. Some people feel that this is another form of censorship—control over the flow of information.

As the concerns grow, new options are being offered. There are two new sites offering an alternative choice for social media users.

1. AllSocial.com

AllSocial.com is a brand new social media platform that aims to be the way social media was meant to be. This site does not use an algorithm. All posts made are shown to all a user’s followers. In addition, all points of view are allowed and users will not be banned for religious or conservative content.

2. Blessings Through Action

Blessings Through Action‘s goal is to provide a virtual community for Christians on a social media platform that allows people to engage and encourage each other to more action.

I applaud the efforts of both of these services. However, I know that they have a huge uphill battle. I have seen many social media sites come and go over the years. A few have risen to the top—Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest—and dominate most social media users attention.   A few other sites that are geared toward a specific topic— like Goodreads for book lovers—have also survived and thrived.

While I think your best course of action is to continue to develop and grow an audience on the social media platforms that you are already established on, I would also encourage you to check out and support these new social media platforms.

Let’s not take our freedom for granted. Lend your support to those who are helping ensure that we will be able to maintain our freedom of speech. If we fail to do this, one day, we may not have the freedom to publish Christian books.

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The Law of Unity

United we stand; divided we fall.

This Kentucky state motto is often used to inspire unity and collaboration.

Unity works in God’s kingdom. United, our light shines brighter and we have a greater impact on the world. Sadly, instead of uniting, often Christians view other Christians as their competitors, not their teammates.

I have witnessed this with Christian authors and publishers. Often authors and publishers view other in the industry as their competition. Instead, we should be embracing each other, seeking for ways to build each other up, and exploring ways to work together for Kingdom purposes.

If you are a Christian author or publisher, other Christians writing and producing Christian books are not your competition. These people are on the same team as you. We are all working toward the same goal—or we should be. Our common goal is to draw people to God.

The law of unity is simple. When we are united, our efforts are multiplied. In other words, when we join forces with other Christians working for the same goal, collectively our impact for the Gospel and God’s Kingdom will be much greater.

Jesus’ desire was for unity among his followers. In his prayer in John 17, he says, “I pray not only for these, but also for those who believe in me through their word. May they all be one, as you, Father, are in me and I am in you. May they also be in us, so that the world may believe you sent me.

Since we are on the same team, we should be helping and cheering each other on. Are you cheering or helping your fellow Christian authors?

Consider these five easy ways to unite and cheer on your fellow Christian authors and publishers:

  1. Review and recommend others books to your followers.
  2. Invite other Christian authors to be a guest on your blog or podcast.
  3. Share fellow Christian authors’ social media posts with your followers.
  4. Give other authors a shout out when they have a noteworthy accomplishment.
  5. Offer words of encouragement and advice to others who are writing and publishing Christian books.

As teammates, we should be looking after each other’s interests as well as our own. When we do, our collective efforts will be multiplied. Remember, there is room for everyone in God’s kingdom.

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Awareness Is Always the First Step

“Have you tried Topgolf?”, my friend asked. I had not even heard of the place until she mentioned it.

It turns out that Topgolf is a popular new game. Players rent a bay in what resembles a driving range to play a golf game. Players score points by hitting micro-chipped golf balls at giant targets in a field. Points are scored based on the distance of the target and how close the ball is to the bulls-eye of the target.

Awareness is the first step

Until someone asked me about it, I was blissfully unaware that Topgolf existed. Now I know. Now I have one more place I can choose to spend my leisure dollars.

Awareness is always the first step in a buyer’s journey. After all, I can’t buy something I don’t know exists.

Eugene Schwartz, an advertising specialist, described five levels of awareness that buyers journey through in his book Breakthrough Advertising. The five levels are:

  1. Unaware: Buyers don’t know your product or service exists, or that they have a need for it.
  2. Problem aware: Buyers are aware they have a problem, but they don’t know the solutions.
  3. Solution aware: Buyers are aware of some solutions to their problem, but are not aware of your specific solution.
  4. Product aware: Buyers have become aware of your product, but they have not bought it yet.
  5. Most aware: Buyers who have purchased and used your product.

I traveled through these five steps with Topgolf.

  1. Unaware: I did not even know that Topgolf existed.
  2. Problem aware: I needed a fun local activity for my son and his friends during Spring break.
  3. Solution aware: I knew of a couple things we could do, but wanted more options.
  4. Product aware: A friend mentioned Topgolf, so I checked it out since my son enjoys golf.
  5. Most aware: We rented a bay at Topgolf over Spring break and played a couple games. It was fun. We may do it again.

This first step in a buyer’s journey is your marketing challenge. Making people aware of your books and how they solve a problem for buyers is the goal of your marketing activities.

Exposure is key. Word-of-mouth is your best tool for raising awareness. Get people talking about your books and people will become aware they exist.

Offering free review copies of your book and giving away your book to key influencers is powerful and drives word-of-mouth. Don’t skimp on this step of your marketing plan. Give books away and watch the Biblical principle of “give and it will be given to you” play out.

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