Good News: Reading Is Still Popular

Reading is still popular. In fact, most people have good intentions about reading!

A study conducted by OnePoll on behalf of Rakuten Kobo found that 71% of Americans say they’d like to read more than they currently do. Our busy and distracted lives present barriers to reading more. Survey respondents reported that these main barriers include:

  • Scrolling through social media (49%)
  • Playing games on a phone (30%)
  • Watching TV shows (29%)
  • Sitting in Traffic (28%)
  • Constantly checking their phone (26%)

The good news is that the majority of Americans are still reading. Check out these five findings on books and reading in the United States.

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The Book Industry Is Still Strong
Effective Marketing to a Declining Reading Populace
Is Reading in Trouble?

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