“I hate asking people for reviews”.
This statement was made to me by an independent children’s book author at a recent conference I attended. Most of us can relate to this statement. Asking is hard.
Yet reviews are extremely important in marketing and selling books. In fact, Cassie M. Drumm, a book publicist says:
“Getting Reviews is one of the most important elements to selling books.”
Humans are social creatures. When we see lots of other people engaging in something, our brain’s perception of risk associated with that idea or activity is reduced.
Given the choice of two restaurants to eat at—one crowded and one empty—people will gravitate to the one that is crowded. Our brains tell us that the crowded restaurant must be the better option since other people have chosen it. This is social proof.
Social proof is the construct that the actions and attitudes of people around us influence our behavior. This is why 97 percent of shoppers read online reviews before making a purchase decision. The online reviews provide social proof that what we are about to buy is worth our money.
Book reviews are social proof. They tell readers that your book is worth their money and time. Studies indicate that 85 percent of Amazon Kindle readers look at the reviews of a given book before making a purchasing decision.
If you want to sell more books, you need reviews. In fact, the more reviews you have the greater the social proof that your book is worthy to be purchased.
So, go ahead and ask people for reviews. I know it’s hard, but the results may well be worth it.
As an author, you should be willing to give as well as get. This means that you should be writing reviews of books. Be generous. Write reviews of other books in your genre. When authors in your author groups request reviews, step up and write a review if the book is in the same genre as your book.
You can also help out other independent authors by signing up to be a BookCrash reviewer. You can pick and choose which books you want to review. BookCrash reviewers are required to post their review on one social site (blog, Goodreads, Instagram, Facebook, LinkedIn, etc.) and on one retail site (Amazon, Barnes & Noble, ChristianBook, Walmart, etc.). You can sign up to become a BookCrash reviewer at www.bookcrash.com.
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