“Dozens of good book reviews are a must if you want to sell print books or ebooks and create mountains of publicity.” ~Joan Stuart, Publicity Expert
Book reviews help sell books. This is why I frequently talk about the importance of book reviews in marketing a book.
One technique to acquire more book reviews is to ask your readers to review your book. You can do this by including a plea in your email newsletter that you send out to your subscribers (those people who have signed up on your website to receive your content).
I recently received the following request from an author in my email box. It is a plea for his readers to write a review of his book on Amazon.
I am sharing it with you as a sample of what asking for reviews in your email newsletter might look like.
Dear Email Subscriber Name:
If you have a few minutes, I am asking for a favor.
Book reviews on Amazon are important for many reasons including:
- They help potential buyers make their decision to buy a book based on the words of a reader. It is not just the number of stars that are given but the description of some of the content of the book.
- They help the authors to know how their book was understood and received which will improve the writing of their next book.
- Amazon uses the reviews and the number of reviews in their algorithm which they use to market books. The more good reviews a book has, the more Amazon will promote the book and show it more often to potential buyers.
Now the favor! There are currently 10 reviews on my book “name of book” I know many more have read it.
I need at least double that number of reviews.
If you have read my book and have not yet written a review, I am asking you to write a review now. Just a simple sentence or two in your own words is fine.
It will take less time than it has taken you to read this email.
Just click this link to leave a review (Amazon.com link to book’s page).
If you want to leave a review and have any problem, email me and I will try to solve the problem.
Thanks in advance!
If you need more reviews for your books, ask your email subscribers as this author did. People like to help others out. If you let your readers know that writing a review helps you out, they will be more willing to do so.
Did you know that book readers cannot post a review on Amazon.com unless they have an Amazon account and have spent at least $50 on Amazon? You can read more about Amazon’s rules for posting reviews on the retail website.
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Photo courtesy of JESHOOTS.