The descendants of Abraham are “as numerous as the stars in the sky and as countless as the sand on the seashore” (Hebrews 11:12). It’s beginning to feel that the same is true for the number of books published.
Self-publishing is showing no signs of slowing down. Bowker, the agency that assigns ISBNs to books, just released their data on the number of self-published books for 2018.
That is the number of PRINT books that were self-published (including small publishers who produce less than 10 titles a year) in 2018 in the United States. This is a 46% increase from the 1,060,821 PRINT books self-published in 2017.
This means a self-published PRINT book is published every 20 seconds in the U.S. That is over 4,200 books self-published a day!
These are just the figures for PRINT books. This does not include books that are published as ebooks only. Nor does this number include the books that are published by traditional publishing houses.
Here is the kicker: 1,416,384 of these books were published through Amazon’s Kindle Direct Publishing (KDP)—formerly CreateSpace, which existed until the end of 2018 when it was folded into KDP. This means that 91.5% of all self-published PRINT books are published through KDP.
With over one million books self-published in 2017, 2018, and again in 2019, the number of books available for sale keeps growing exponentially. Books are not going out-of-print much anymore. The sheer number of books available to read or buy boggles the mind. This means that every year any given book is competing against more and more titles.
In fact, many readers are beginning to experience overload. They have more books to choose from than they can conceive. Scientists believe that while the presence of choice is appealing in theory, in reality, people find more and more choices debilitating.
This means that for the self-published author, selling books is harder. The book marketing techniques that have worked for years no longer have the same power to persuade people to buy your book. More and more, a personal connection with an audience or standing out in some significant way is required for a book to sell.
If you are a self-published author, then you need information and tools to be as effective as you can be at promoting your book. It is not enough to just write and publish a book anymore, you also must take the time to learn how to market your book effectively.
Christian Indie Publishing Association (CIPA) is one resource available to self-published (indie) authors who need guidance in marketing Christian books. The Association provides its Members with information and tools for success in publishing and marketing Christian books.
You can take advantage of CIPA’s Fall Membership special. For just $105, you will receive Membership through December 2020. Sign up to join today at https://www.christianpublishers.net/membership/become-a-member.
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Photo courtesy of MontyLov.