I sometimes run into aspiring authors who tell me that they will only consider a traditional book contract for their manuscript. I have no problem with this mindset. I understand that desire to have a book accepted after being vetted by an editor.
However, some of these authors are holding onto the ideal of a traditional book contract because they believe that the publisher will market the book for them. They like the idea of just writing.
The truth is that authors—whether traditionally published or indie published—are largely responsible for the marketing of their books. In fact, one royalty-paying, Christian publisher states right on their website their expectations of authors. Here is what this publisher says:
- Have created a fully developed marketing plan.
- Keep a web presence.
- Be technology savvy.
- Know how to copy and paste URLs.
- Can search the web for answers and solutions.
- Check email daily.
- Participate in book promotions.
- Reach out to fan base.
- Never, ever give up the book!
These expectations are not unreasonable. If you are an indie published author, at the least, you should already be doing these things for your book—especially the last one.
Sadly, I often see indie published authors give up on their books too soon. Book marketing is long-haul trucking. You have to be in it for the long haul to see success.
In addition to the author expectations, this traditional, royalty-paying publisher listed what they would do to market each author’s book. Here is what this publisher says they will do:
- Advertise the book with Amazon ads and Goodreads ads.
- Provide digital Advance Review Copies through BookFunnel.
- Offer Rafflecopter giveaways of print and digital copies.
- Submit your book for review to Publishers Weekly.
- Offer the Kindle version of the book for FREE or 99 cents with Kindle Select promotions.
To be honest, I don’t think this is much marketing support. I don’t see anything about providing the following marketing activities:
- Press Release
- Author Media Kit
- List of Radio and Podcast Show Interviewing Authors
- Trade Show Representation
- Foreign Rights Representation
If you are a self-published author, then you wear both the author and the publisher hat. This means that these additional publisher duties for marketing fall under your jurisdiction. Ask yourself: Am I doing all these marketing activities for my book?
If you are an Indie author and you need support in marketing your book, Christian Indie Publishing Association (CIPA) is here to help you. We provide support and information for marketing your book including reference guides for creating press releases and media kits, a list of radio and podcast shows that interview authors, and numerous cooperative marketing opportunities. Join today at www.christianpublishers.net.
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Photo courtesy of Kaboompics.com.