Effective Content Marketing

“I’m blogging and sharing on social media, but it just does not seem to help me sell books.”

I have heard this complaint from more than one author. These authors are creating content, but not finding it as effective at driving sales of their books as they had hoped.

Content Marketing is Free.

The beauty of creating content to market a book is that doing so is free. All it costs you is your time.

The downside of creating content to market a book is that it takes time and does not always reap the reward (sales) an author hopes.

Content marketing—creating valuable content that speaks to your readers’ needs and offering this information for free—is a long-term strategy for building trust and relationships with customers and potential customers. In fact, one study by Forrester found that, on average, a person consumes 11.4 pieces of content before buying.

This number is an average. This means that some people will consume less, but others will consume more before they decide to buy. Also, this study did not look at people who did not buy. It only looked at people who bought a product.

The study looked at how many pieces of content people consumed before they purchased the product or service. This average was between eleven and twelve pieces of content—written, audio, or video. Remember, you will always have people who will just read or view your free material and never buy your book(s).

If you are creating content and sharing this information via your blog, email newsletter, or social media sites, you want your content to be as effective as possible. So, before you create or share a piece of content, ask yourself whether your information or material answers one of these four questions.

  1. Does this piece of content boost awareness about my book’s subject?
  2. Does this piece of content help build people’s trust in me as an author on my book’s subject?
  3. Does this piece of content help convert visitors to my site to subscribers?
  4. Does this piece of content encourage readers to buy my book?

If your content does not satisfy one of these objectives, then developing that material may be a waste of your time. To be effective, every piece of content that you create should be relevant to your target audience as well as your book’s subject matter.

Related Posts:
Content Marketing Ideas for Authors
Enhance Your Marketing with Bonus Content
5 Book Marketing Trends You Need to Know for 2020

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Photo by bruce mars.

Become More Spiritually Literate

“You are today who you’ll be in five years except for the people you meet and the books you read.” –Charlie “Tremendous” Jones

Did you know that December is Spiritual Literacy Month?

December is Spiritual Literacy Month

This annual December observation was started by two authors back in 1996. Their goal was to encourage people to read spiritual texts.

What exactly is spiritual literacy? Literacy is the ability to read and write. It also refers to a person’s possession of education or knowledge in regards to a particular subject or field; such as being “computer literate”.

Therefore, spiritual literacy refers to possessing knowledge of “spiritual” things. This is something that people need, especially in our current culture.

You can use this Spiritual Literacy Month observance to promote the reading of your Christian book. After all, your Christian book can help people become more literate about spiritual things.

National Day Calendar reminds people that reading a book about spirituality, faith, or religion can have the following benefits:

1. It is good for your soul.

Reading a spiritual book will open your mind in ways you probably didn’t realize it could, and offers an uplifting, refreshing view of the world and universe we live in.

2. It will lower your stress levels.

Studies show that reading spiritual literacy can improve mental and physical health, as well as help keep you calm in stressful situations.

3. It will introduce you to a whole new world.

Reading these types of books can awaken you spiritually and mentally, and will open up your range of thinking and imagination to an entirely different level.The Women of Christmas

You can participate in Spiritual Literacy Month by reading a spiritual book, snapping a photo, and sharing it on social media using the hashtags:

  • #SpiritualLiteracyMonth
  • #SpiritualLiteracy

Encourage your friends and fans to do so also.

For Advent this month, I am reading The Women of Christmas by Liz Curtis Higgs. What will you read for Spiritual Literacy Month?

Related Posts:
Why Reading the Bible Matters
Hope: The Vital Message
Christianity and Book Sales in America

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Photo by Geralt.

Promote Your Book as a Gift This Month

Procrastination. It’s a problem for a lot of people.

Procrastination

Did you know that there is even an organization for procrastinators? It’s called The Procrastinators Society. The Society has a creed for procrastinators. In part, the creed reads:

The Procrastinator’s Creed

  • I believe that if anything is worth doing, it would have been done already.
  • I shall never move quickly, except to avoid more work or find excuses.
  • I will never rush into a job without a lifetime of consideration.
  • I truly believe that all deadlines are unreasonable regardless of the amount of time given.
  • If at first I don’t succeed, there is always next year.
  • I will never put off until tomorrow, what I can forget about forever.

When it comes to Christmas shopping, many people procrastinate buying gifts until the last minute. A survey by PriceGrabber found that 41% of consumers shop for holiday gifts between December 21 and December 24 each year. One study found that 26 percent of these people admitted to procrastinating.

Promote your book as a gift.

This means that you still have time to promote your books as Christmas gifts and reap some holiday sales. In fact, experts estimate that 25% of books are purchased as gifts.

Spend this month capitalizing on those shoppers that procrastinate gift buying. Capture their attention to buy your book as a gift by offering one or all of the following enticements.

1. Free Shipping

Everyone loves free shipping. Some studies indicate that 58% of people purchase more items just to qualify for free shipping and 83% of people are willing to wait an extra 48-hours for delivery to get free shipping. Offer free shipping on book purchases for the holiday season.

2. Flash Sale

A flash sale is a special discount that lasts for a very short period of time. This type of sale creates a sense of urgency, helping your readers act now to buy a book. When offering a one- to three-day flash sale, include a countdown timer on your website. Make the countdown timer prominent to increase urgency, encouraging visitors to your site to buy.

3. Bundling

Offer gift bundles. You can offer your print and ebook together as a bundle. If you have authored more than one book, then bundle two or three of your books together and offer these for sale for the holidays. You can also bundle your book with a gift card or other item to entice Christmas shoppers to buy the bundle as a gift.

Studies show that many last-minute shoppers are hunting for bargains. In fact, 43 percent of last-minute shoppers said that they believe the best discounts can be found during this time period. So, offer an irresistible bargain on your books this month and grab some Christmas sales.

Related Posts:
Six Ways to Promote Your Books as Gifts
Promote Your Books as Christmas Gifts
Market Your Book as a Gift

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Photo by Ylanite Koppens.