The new CEO of Barnes & Noble has a plan to rejuvenate the ailing bookstore chain. His plan is fairly simple. It involves getting back to basics and sticking to them.
In a recent interview with Publishers Weekly, James Daunt, the new CEO, said, “Basic book selling is what grew this company, and that is what we want to get back to.” To this end, Daunt has begun to implement changes with the overall goal of putting more emphasis on books in the Barnes & Noble stores.
It’s easy to get sidetracked and lose sight of your calling and goal.
I believe many Indie authors struggle with getting sidetracked. It’s easy to in today’s fierce book market.
Most Christian Indie authors want to write and sell a book that God has laid on their heart. Then, when they hit the marketing path, they can get sidetracked and lose sight of the basics.
Basic marketing is simple. It’s about providing something that people need and drawing people’s attention to this need and the solution your book provides.
Yet, marketing is a world of its own that one can wander in forever. Advice abounds in this world. Everyone has an idea and an opinion of which path you should take:
- Grow Your Social Media Presence
- Hire a Publicist
- Start a Podcast
- Speak to Groups
- Pay for Amazon, Facebook, Instagram, Twitter, and Pinterest Ads
- Build an Email List and Offer Lead Magnets
- Host a Contest
All these are great ideas, yet each one takes time and energy because each involves a learning curve and requires attention and feeding. Hence it is easy to get sidetracked and lose focus of your original calling.
It’s good to stop and take stock, especially as we move into a New Year. Ask yourself:
- Have I become sidetracked?
- Do I, like Barnes & Noble, need to “get back to the basics”?
- Do I need to simplify and streamline my marketing activities so that I have time to focus on what I feel called to do?
One Indie author who is a Member of Christian Indie Publishing Association (CIPA) recent sent us the following note:
This Indie author, Karen Finn, has just one book that she published in 2012. She has spent the past seven years diligently marketing her book—and it has paid off.
Karen has stuck to basic marketing. She did not get sidetracked into marketing that sucked her time and focus away from her goal of getting the word out about her book and how it can help people.
Instead, Karen focused on her audience. She considered all the audiences who could use her material and implemented a marketing plan that included social media, radio interviews, press releases and announcement letters to friends and family. She reports that word-of-mouth referral is not overrated—it provided her with a strong support base right away and created a platform that she could build upon.
Karen says, “Membership with the Christian Indie Publishing Association (CIPA) has been a worthwhile investment; I am able to keep abreast of the ongoing trends in the publishing business and obtain additional support and information specifically relating to my marketing efforts.”
As we head into 2020, I encourage you to join Christian Indie Publishing Association (CIPA) to get the tools, information, and support you need to experience success in your publishing and marketing endeavors. Membership dues are just $90 for the year. Join today at www.christianpublishers.net.
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