One of the best ways to be seen as an authority in a subject is by writing an excellent book on the topic. So, once you publish a book on a given topic, people perceive you as an expert.
In fact, research from The Visible Expert by Hinge Marketing shows that books deliver the highest overall impact for building visibility and authority. This research shows that books have a greater impact on perceived authority on a given topic than:
- keynote addresses
- company websites
- blogs and articles
As an author, you can parlay your authority on your topic to gain more visibility for your book and to help people improve their lives. The perceived authority you possess allows you to speak on your book’s subject to numerous audiences via:
- Speaking engagements
The media will interview you because you are an author. Magazines and websites will print your articles because you are an author. Event coordinators will book you to speak because you are an author.
The question to ask yourself is: Am I leaning into this authority? In other words, are you taking advantage of the opportunities that being an author brings?
You wrote a book because you had something to say on your book’s topic. Your desire was that what you had to share would impact and change people. Now that your book is published, you can use your author authority to continue to influence people.
Lean into your authority and seek opportunities to share. Where can you find these opportunities? Here are a few ideas:
- Use the Christian Writers Market Guide to find magazines accepting articles on your topic.
- Find resources for guest blog posts in my book, Your Guide to Marketing Christian Books.
- Become a Member of Christian Indie Publishing Association (CIPA) and use our big list of podcast and radio shows interviewing authors to secure media exposure.
- Attend a Christian Writers Conference and gather ideas and resources from the workshops and attendees.
- Step out of your comfort zone and contact local organizations about speaking—churches, senior centers, schools, libraries, local clubs (e.g. Lions Club and Rotary), etc.
There are so many possibilities for leaning into your authority for more exposure and influence. Make a list, then get to work.
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