What would you think if I told you that you could double your marketing efforts with just one little move?
It is possible—and indie author David Winters has done it.
David recently published a “making faith real” book for men. Exercise Your Faith: Defeating the Lies Men Believe examines thirty plus lies that can derail effectiveness and steal satisfaction.
Playing on his title, Exercise Your Faith, David decided that using a healthy, fit male as the image for his book’s cover would have the most impact in drawing men to the book. David happens to have a friend who is a fitness guru and owns a gym.
In a brilliant move, David asked his friend Nick Singer if he would like to be on the cover of his book. Of course, David’s fitness friend said yes. After all, who wouldn’t want that type of exposure? Who wouldn’t want to be able to talk about their fame from being featured on the cover of a book?
Nick is a Christian. He wants to serve God and further His kingdom. To that end, he got onboard with helping David promote the book.
One of the marketing activities that the two have done together is to hold the book launch party at the Nick’s gym Fitology. At the launch party, David and Nick did a double book signing. The fitness guru signed the cover (since that is where he is featured) and David, as the author, signed the interior of the book.
In case you don’t do math, two people promoting a book to their respective audiences means double the book marketing.
Do you want to sell more books? Then, consider who you might feature on the cover of your next book.
After all, in giving someone celebrity status by featuring them on your book’s cover, you will invest them in the sales of the book.
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Photo courtesy of Jill Wellington.