Do you know the answer to these questions?
- Which online store nets 49% of all money spent on online shopping?
- Where do half of all online product searches begin?
- Who sells half of all print books in the United States?
In case you have not yet guessed, the answer to all of these questions is:
Amazon is the behemoth of book sellers.
Here is an important marketing tip:
If you are an author trying to sell books, then you want to have a presence at the store selling the most books.
“Okay”, you say. “I have my books for sale on Amazon. I’m good. I have a presence there.”
Yes, but the greater your presence, the better. So, how do you increase your presence on Amazon? I suggest you try these two strategies.
1. Complete your Amazon Author Central Page
I am still surprised at how many authors skip this important step. A recent cooperative marketing effort with Christian Indie Publishing Association (CIPA) featured four of our members’ books. I was dismayed to find that only one of those four indie published authors had taken the time to complete their Author Central page.
Amazon’s Author Central allows every author to have a greater presence on Amazon’s website. On this page, you can upload a photo of yourself, write a biography for readers to start to know+like+trust you, and make sure all the books you have penned show up on this page.
Authors who skip this vital step on Amazon are truly leaving marketing dollars on the table. Creating an Amazon Author Central Page is free! This Page allows you to expand your presence on Amazon. It’s a great marketing tool.
You can set up your Amazon Author Central Page at https://authorcentral.amazon.com.
2. Advertise on Amazon
I recently heard a marketing expert say the following:
“The first wave of advertising on the Internet was Google. The second wave of advertising on the Internet was Facebook. We are now in the third wave of advertising on the Internet and it is Amazon.”
In 2019, Amazon secured $9 billion in ad revenue. This number is expected to reach $38 billion by 2022. Since 50% of all product services start on Amazon, then advertising on Amazon is a smart move. Advertising with this online store helps increase your presence.
Amazon Marketing Services (AMS) allows any author with a book in advertise the book. These ads are pay-per-click, meaning that you only pay when someone clicks on your ad. AMS allows you to control how much you want to spend per click and per day. Setting a daily marketing budget with AMS of a few dollars shows your book to many more readers than just having your book on the site.
If you are not sure how to get started with advertising on Amazon, you can take the FREE course offered by Kindlepreneur at https://kindlepreneur.com/ams-book-advertising-course.
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Photo courtesy of justynafaliszek.