Video has become one of the most effective ways to grow an audience. Studies show that 8 in 10 people would rather watch a video than read a blog or social media post.
Video traffic on the Internet keeps growing in popularity. Experts estimate that by 2022, video will make up 82% of all Internet traffic. Since search engines know that people prefer videos, they tend to rank video content higher in search results.
If you are creating videos to market your books, you may want to consider the following two steps to make your video content more accessible for everyone, and thus extend the reach of your video marketing.
1. Add Captions to Your Video
Adding captions to your video means that the text of your script is synced with the video in real-time. Having your spoken words appear as captions in your video means that your content is available for any audience.
People who want to watch your video in a place where they may not be able to have the volume on can still do so. In fact, 85% of Facebook videos are watched without sound. Studies have found that videos with subtitles are 80% more likely to be watched in full.
You can easily add captions to your videos via your video editing software. In addition, you can also add captions to your videos using tools that Google Drive and YouTube video editor provide, or a service like Subly.
2. Make a Transcript of the Video Content
Not everyone wants to watch videos. A smaller percentage of people still prefer to read when consuming content online. These are often people who are busy and are either great speed readers or like to scan articles for important information.
You can reach these people by providing a transcript of the words in your video on the page the video is published. The full script of the video should be written out from start to finish.
The Apostle Paul said, “I have become all things to all people so that by all possible means I might save some. I do all this for the sake of the gospel, that I may share in its blessings.” In a similar fashion, as an author, by adding captions to your videos and including a full-transcript of your videos, you are ensuring that your content is accessible to anyone who may be interested.
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Photo courtesy of CreaPark.