Are You Offering a Compelling Reason to Buy?

Why should I buy your book?

Have you ever been asked this question? I have, numerous times.

Why Should I Buy Your Book?

As humans, we need a reason to part with our money. We want what we spend our money on to benefit us in some way.

Are you giving your potential readers a compelling reason to purchase and read your book?

A compelling reason explains the benefit that your target audience will get by reading your book. Without a compelling reason, a buyer is left not knowing how your book can solve their problem. Each person who is unclear as to what your book will do for them is a missed opportunity for you.

If you want to sell more books, you need to be crystal clear about what a reader will get from reading your book.

To craft a compelling reason for someone to buy your book answer these questions:

  • Who is your target audience?
  • What pain does your book address?
  • What is your solution to solve that pain?
  • What value or benefit does it bring to the buyer?
  • What are the results of implementing your solution?

Once you have answered these questions, put your answers together to make a compelling case for your book. Here is an example of what that might look like:

For (target audience) who have (insert problem/pain), get the help/answers (say what your solution is) that (state benefits and results of your solution).

Example:

For Grandparents who are separated by distance from your grandchildren, learn five easy strategies to stay connected and involved in your grandchildren’s lives using today’s technology. You can leave a Godly legacy that will have eternal impact.  

Do this for your book. Use this formula to craft a compelling reason to buy that captures the attention of your target audience helps move them to make a purchase.

Then use your “compelling reason to buy” statement in your book’s description, on your website, and in all your marketing materials. Give people a good reason to invest in your book. It’s smart marketing.

Related Posts:
How to Turn Book Buyers into Browsers
Three Challenges in Selling Books
How to Sell More Books

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Photo courtesy of Robin Higgins.

 

1 thought on “Are You Offering a Compelling Reason to Buy?

  1. Pingback: Are You Offering a Compelling Reason to Buy? « How To Ebook

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