Why should I buy your book?
Have you ever been asked this question? I have, numerous times.
As humans, we need a reason to part with our money. We want what we spend our money on to benefit us in some way.
Are you giving your potential readers a compelling reason to purchase and read your book?
A compelling reason explains the benefit that your target audience will get by reading your book. Without a compelling reason, a buyer is left not knowing how your book can solve their problem. Each person who is unclear as to what your book will do for them is a missed opportunity for you.
If you want to sell more books, you need to be crystal clear about what a reader will get from reading your book.
To craft a compelling reason for someone to buy your book answer these questions:
- Who is your target audience?
- What pain does your book address?
- What is your solution to solve that pain?
- What value or benefit does it bring to the buyer?
- What are the results of implementing your solution?
Once you have answered these questions, put your answers together to make a compelling case for your book. Here is an example of what that might look like:
For (target audience) who have (insert problem/pain), get the help/answers (say what your solution is) that (state benefits and results of your solution).
For Grandparents who are separated by distance from your grandchildren, learn five easy strategies to stay connected and involved in your grandchildren’s lives using today’s technology. You can leave a Godly legacy that will have eternal impact.
Do this for your book. Use this formula to craft a compelling reason to buy that captures the attention of your target audience helps move them to make a purchase.
Then use your “compelling reason to buy” statement in your book’s description, on your website, and in all your marketing materials. Give people a good reason to invest in your book. It’s smart marketing.
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Photo courtesy of Robin Higgins.