If you engage in email marketing, you will find the results of a new study by BuzzStream and Fractl very informative. These two companies teamed up and interviewed 1,001 people to find out which online marketing strategies work best.
A survey of one thousand people is really a small sample size. However, these researchers believe that this sample represents the larger population.
If you are an author with a website that employs a marketing technique—like a pop-up prompting your website visitors to subscribe to your newsletter—then you should pay attention to the results of this survey.
BuzzStream’s goal was to find out which marketing tactics Americans are happy to participate in—and which ones they avoid.
When it comes to giving out an email address and reading newsletters, here is what this survey found:
If you hold contests on your website, you will be interested in these findings from the survey:
The results from this survey have some good news for authors. I found the following two statistics very encouraging:
- 85.5% of people will give their email in exchange for a freebie.
- 57.1% of people will share something on social media in exchange for entry into a contest.
Which results did you find helpful or encouraging?
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