Does Your Book Title Grab People’s Attention?

The other weekend, my husband and I were chatting with some neighbors around a table at our community pool. I noticed that one of the men had a book with him.

Book Title

Being the book person that I am, I asked this gentleman what he was reading. He held up the book. The title read:

What Radical Husbands Do

Upon seeing this, another neighbor told this gentleman that he wanted to read the book when the man was finished reading it. Then, as an afterthought, he added, “If you think it’s good.”

This little interchange reminded me how important book titles are. This book title was enough to spark the attention of two males in my neighborhood. Why? Because they want to excel in their role as husbands. This book title promised to give them information on how to do that.

Your book title is extremely important. In fact, studies show that your book’s title is the first thing people consider when learning about your book.

Your title will either draw people in—as was the case at my neighborhood pool—or it will send them on their way. This is why it is important—especially with nonfiction titles—for your title to clearly tell the reader what your book is about.

When I teach at writers conferences on self-publishing, I encourage authors to use the PINC acronym to guide them as they craft titles for their book titles. PINC was created by Michael Hyatt, a former CEO of Thomas Nelson. It stands for:

Make a Promise

  • Example:  21 Seconds to Change Your World by Mark Rutland

Create Intrique

  •  Example:  Why Keep Praying? By Robert Morris

Identify a Need

  •  Example:  Steps to Peace with God  by Billy Graham

State the Content

  •  Example:  The Five Love Languages by Gary Chapman

In addition to using PINC, I suggest that you float your title by a number of people in your target audience. Ask them for their initial reaction on hearing or reading the title. This will give you more information as to whether your title resonates with your target audience and draws them in to want to read your book.

By the way, Christian Indie Publishing Association (CIPA) is still offering our Summer Membership Special of membership through December 2021 for just $120. Join today and got access to more resources to help you be successful in publishing and marketing your books.

Related Posts:
Grab More Attention with Your Titles
Does Your Book Need an Update?
How to Avoid Becoming an Average Self-Published Title

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Photo by Angello Pro on Unsplash.

Reading Habits By Generation

I came across this infographic that provides an enormous amount of useful information around the reading habits for each generation.

While the infographic focuses on the generations, some things hold true across all generations like:

  • 55% of every generation get book recommendations from friends and family.
  • Print books are still preferred across all generations. 

There is lots of good information to glean for use when marketing your book from this insightful infographic. Check it out.

Reading Across the Generations Infographic

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Marketing Tips to Reach Each Generation
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The State of Book Sales

Have your book sales been suffering this year? Maybe you blame COVID, and you may be right, but not because book sales have suffered through this pandemic.

In truth, according to NDP, book sales increased by 3.6% in the first half of 2020 over the same time period last year. This means that more books were sold in the first six months of this year than in the first six months of last year.

So, your book sales are not struggling because of lack of book sales, your book sales are probably struggling because of the “types” of books people are buying.

Sales by Category

At the beginning of 2020, before the coronavirus hit, religious books were the top-selling book category, while juvenile fiction books were in sixth place. After March 1, when COVID became an issue in the United States, these two categories swapped places.

Sales by Category

As you can see from the graphic above, sales of religious books took a hit with the pandemic. Book sales increased during the pandemic, but the types of books people were buying changed.

Sales Trends

Additionally, NDP found that sales of Adult Nonfiction books took a hit during the first part of quarantine. Sales for this category declined during March and April, but fortunately, Adult Nonfiction sales have been climbing since the end of April—and are returning to normal sales volume.

eBook Sales

The good new is, that with quarantine, sales of ebooks rose. After years of declining ebook sales, traditional publishers report that they saw a 4.3% growth in ebook unit sales in the first part of this year. The bulk of this growth came in April when brick-and-mortar bookstores were shut down.

eBook sales

While even print book sales have risen this year—largely driven by children’s and young adult books—sales through bookstores are way down. The US Census Bureau publishes preliminary estimates of bookstore sales, this report shows bookstore sales declining by 33 percent in March, 65 percent in April, and 59 percent in May. Clearly, the pandemic has accelerated the trend of online book buying.

Bible Reading

A survey by the Pew Research Institute found that 89% of Americans watched TV or movies to cope with the pandemic, while only 29% reported reading the Bible as a coping support.

Scripture Reading

Sadly, as much as we would hope that this pandemic would turn people to God, this survey and the drop in religious book sales, seems to indicate that this is not happening.

Related Posts:
This Book Buying Behavior Can Effect Your Book Sales
Good News Religious Book Sales Are Strong
Is Your Worldview Impacting Your Book Sales?

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Have You Asked?

A couple weeks ago, a friend invited me to spend some time at the beach with her. I live in North Carolina, so we went to a beach in this state.

The day before we were scheduled to leave for our beach trip, a hurricane blew through the coast of North Carolina. Fortunately, the place we were staying at was left intact and accessible—the downed trees had missed the dwelling but lay nearby.

Have You Asked?

While at the beach, my friend and I took a boat tour to a deserted barrier reef island. We planned to look for seashells while there since seashells are plentiful right after a hurricane.

I was especially looking for conch shells and delighted to find some. While most of the shells I found were in good condition, none were as perfect as I would have liked.

Right before we left the beach, I went to the water to wash the sand off my hands. As I made my way back up the shore, two conch shells appeared on the sand in front of me. They were identical and perfect.

I picked them up and showed them to my friend. As I gave her one, she told me that she had prayed as we combed the beach that I would find a perfect conch shell.

I was touched. I had not thought to pray about this. Yet my friend prayed on my behalf, and our good God answered her prayer to show both her and me that he listens and cares for us.

James tell us “You do not have because you do not ask God.” (James 4:2)

Jesus says “I will do whatever you ask in my name, so that the Father may be glorified in the Son. You may ask me for anything in my name, and I will do it.” (John 14:13-14)

That day on the beach was a gentle reminder to me that I do not ask enough. What about you? Are you asking for God to use the words you have written and published to touch people’s lives?

Are you asking God…

  • For your book to find its way into the hands of those who need the message?
  • For divine appointments for networking opportunities?
  • That the message he has given you to share will not return void?
  • For doors to open for publicity opportunities?
  • For guidance on where to spend your meager marketing dollars?
  • For wisdom on where to spend your marketing time?
  • That the people who need your words of encouragement will find them?
  • For God to bless the work of your hands (your writing and books)?

If you are struggling with marketing and selling your books, pray. Ask God for guidance and blessings for your efforts. After all, God is still in the business of answering prayer.

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You Have No Excuse!

I frequently receive random questions from authors. These come to me through email, voicemail, and social media.

You Have No Excuse

I get questions like:

  • I’ve written a book. Do you have any advice for me?
  • Do I need to register my book with Library of Congress Cataloging-in-Publication Data?
  • Can we talk so I can find ways to increase my book sales?
  • I am writing a book. Can I have it listed under both Christian fiction and regular fiction?

I am somewhat dismayed at how broad these questions are. Often, these are questions that whole books and seminars are devoted to answering.  It is clear to me that most of these authors have not taken the time to:

  1. Educate themselves about publishing and marketing.
  2. Connected with a writing or publishing group, since they are sending their question to a random organization or person with whom they have no connection.

There are plenty of books and seminars available to independent authors today. These books and seminars teach new authors everything you need to know about publishing and marketing so that you can be successful.

In addition, there are numerous groups and organizations dedicated to serving independent authors. These organizations also provide the information and resources that authors need to be successful.

Christian Indie Publishing Association (CIPA) not only provides our Members with free webinars, we also inform them of other organizations providing training that are relevant to publishing and marketing Christian books.

For example, CIPA Members have free access to a two-day virtual book selling conference in September put on by another publishing association. Often, the educational opportunities provided by CIPA and other organizations are worth more than the Membership dues.

If you are an independent author, I encourage you to take advantage of as many webinars as you have time for. After all, success follows learning.

In fact, here are two FREE webinars that you can take next week.

How to Effectively Promote Your Self-Published BookWebinars
Sponsored by MAI
Wednesday, August 26 at 8:00 AM CDT
Register by clicking HERE

Marketing & Publicity
Sponsored by Ingram
Wednesday, August 26 at 10 AM CDT
Register by clicking HERE

I encourage you to sign up for these webinars. You really have no excuse not to have the knowledge you need to successfully publish and market your book—all it takes is a little investment of time and money.

By the way, Christian Indie Publishing Association (CIPA) is still running our Summer Membership Special. You can join CIPA now for just $120 and receive Membership through December 2021!

Join today and receive the information and resources you need to better publish, market, and sell your books.

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Are You Practicing These Habits of Success?
What’s Holding You Back?
5 New Years Resolutions for Every Author

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Photo courtesy of Tumisu.